Valentino Merlo & The La Planta: The Unexpected Success of ‘Hoy’ | Billboard Global No. 1s
Written by djfrosty on December 20, 2024
Valentino Merlo & The La Planta paired up for Billboard Argentina as the 2024 No. 1 for Billboard’s ‘Global No. 1s’ series. The artists teamed up to create chart breaking “Hoy,” and they share how the song was created, how they knew it would be a hit and more!
Billboard is launching its inaugural ‘Global No. 1s’ series, an initiative to spotlight top-charting artists from around the world. Billboard has partnered with its ten-plus global editions to showcase distinct voices topping their local charts around the world in exclusive interviews. Stay tuned throughout the week to discover who’s No. 1 in the UK, Brazil, Korea, and more!
The La Planta:
What’s up, friends from Billboard? This is Nico, The La Planta.
Valentino Merlo:
And this is Valentino Merlo. We are the Global No. 1s cover.
The La Planta:
Well, thank you. Thanks for the warm welcome and the congratulations. It’s truly a pleasure. Honestly, we felt it. When we recorded it, there was something extra, an extra energy with the song. But personally, I didn’t expect to be, as I said, five months at No. 1 on Billboard Argentina. It was completely surprising.
Valentino Merlo:
For me, it was actually the opposite. I mean, really the opposite, right? I enjoyed it a lote, and it was a pleasure to work with Nico and his whole team. I’m also really happy to have been No. 1 on Billboard Argentina for such a long time. That song was incredible.
The La Planta:
The video is still no. 1 on YouTube, “Hoy.” It’s unbelievable, and it’s nearing 300 million views. It’s crazy, and it’s not stopping, so… it was amazing.
Valentino Merlo:
Honestly, I didn’t expect it to go so far, but he did. He did say, “When I wear this hat, it’s going to blow up.” And it did! It blew up because of the hat – the white hat he wore.
The La Planta:
You could feel it. The song was going to hit. I felt it. Like I said, it’s about sensations. They were overwhelming. It’s rare because that doesn’t happen with many songs I record. From the moment I recorded it, when I sent it over, I said, “If it works for you, let’s release it.”