Sabrina Carpenter’s ‘Fruitcake’ Hits Top 10 on Billboard 200 With Record-Breaking Vinyl Sales
Written by djfrosty on December 16, 2024
Sabrina Carpenter collects her second top 10-charting effort on the Billboard 200, as her holiday set Fruitcake reenters the Dec. 21-dated tally at No. 10, prompted largely by its wide physical release on CD, vinyl and cassette on Dec. 6. It joins her chart-topping Short n’ Sweet in the top 10, as it holds at No. 5. Fruitcake had previously peaked at No. 121 in 2023.
Fruitcake cooks up a big reentry thanks to major sales – the biggest sales week for any holiday album in four years, and the largest sales week for a holiday album on vinyl in the modern era (since Luminate began electronically tracking sales in 1991). Fruitcake also got a big promotional boost from the debut of Carpenter’s Netflix holiday special, A Nonsense Christmas, on Dec. 6.
Fruitcake was initially released in November 2023 as a digital download album for purchase and through streaming services. The next month, it garnered a limited vinyl release, exclusively through Carpenter’s official webstore. On Dec. 6 of this year, the album became widely available on CD, cassette and three vinyl variants (including one exclusive to Target).
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In the tracking week ending Dec. 12, Fruitcake earned 54,000 equivalent album units (up 1,040%) in the U.S., according to Luminate, with album sales comprising 39,000 (up 27,326%; it debuts at No. 4 on Top Album Sales) and SEA units comprising 15,000 (up 210%, equaling 19.65 million on-demand official streams of set’s songs). Of the album’s 39,000 sales – vinyl sales comprise 31,000 copies.
The last holiday set with a bigger sales week overall (across all formats, physical and digital) was when Carrie Underwood’s My Gift debuted with 41,000 copies sold on the Oct. 10, 2020-dated chart.
Previously, the biggest sales week in the modern era for a holiday set on vinyl came just two weeks ago, when The Philly Specials’ A Philly Special Christmas Party bowed with 22,000 vinyl copies sold (Dec. 7 chart).
Back on the Billboard 200, with albums at Nos. 5 and 10, Carpenter is the sixth artist in 2024 to have at least two albums in the top 10 at the same time. Previously this year, Zach Bryan, Future, Metro Boomin, Taylor Swift and Morgan Wallen all notched multiple projects in the top 10 concurrently.
Elsewhere on the charts, Fruitcake makes a sweet debut across multiple tallies: No. 1 on Indie Store Album Sales, No. 2 on Vinyl Albums, No. 2 on Top Catalog Albums and No. 4 on Top Album Sales. The set also zooms 47-3 (a new peak) on Top Holiday Albums.
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. All Dec. 21, 2024-dated charts will be posted in full on Billboard’s website on Tuesday, Dec. 17.
Top Album Sales and Vinyl Albums ranks the week’s top-selling albums and vinyl albums, respectively. Indie Store Album Sales ranks the top-selling albums of the week at independent music stores. Top Holiday Albums ranks the week’s most popular holiday albums by equivalent album units. Top Catalog Albums ranks the week’s most popular catalog (older) albums across all genres, by equivalent album units.