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Maluma Debuts Athletic-Wear Line During Fashion Show in Colombia: See the Photos

Written by on October 30, 2024

On Tuesday (Oct. 29), Maluma unveiled his new athletic-wear line Remanence during a fashion show in his native Medellín, Colombia. The hitmaker serves as owner and creative director of the brand — led by designer Ana Villegas — which was designed “100% in Colombia and focuses on responsible practices, using renewable energy and efficient processes in its production,” according to a press release.

“For me, since I was a child, music and fashion have been very important tools to be able to let the world know my feelings, to be able to transmit what I am, my essence, my thoughts,” Maluma said in a statement. “I have found in music and fashion a very beautiful refuge, a place of peace, a place of happiness, a place of dreams. Music and fashion motivate me to move forward because that is where I can really be me, Juan Luis; they are different communication channels, but they really lead to the same thing, they go hand in hand and will continue to be, as long as I make music, I will continue making fashion and vice versa because it is what motivates me to get up every day.

Remanence was designed for those who “seek comfort and style in their daily lives,” the release adds. The athletic-wear line combines activewear and casual wear, with a focus on aesthetics and functionality.

The first collection, a futuristic style inspired by the “gorpcore” trend — is now available at remanence.com internationally and at remanence.co in Colombia. See the photos of the fashion show in Colombia below:

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