Doechii Serves Up Financial Tips in ‘The Barbershop’ for pgLang & Cash App’s That’s Money Campaign
Written by djfrosty on October 17, 2024
Doechii is serving up some financial literacy for her fans. She’s been tapped by pgLang and Cash App to star in their The Barbershop ad as part of the joint venture’s That’s Money campaign, which arrived Thursday (Oct. 17).
The Top Dawg Entertainment rapper was minding her business getting braided when an annoyed customer voiced their frustrations to comedian Exavier TV — playing the role of a barber — about a quick flip of cash not working out.
“In the beginning, everyone had a plan for my money, but then I realized I had to do my own thing,” she began in the clip. “Don’t get me wrong, I want to monetize my career, but at the same time I don’t wanna be making moves that require me to do too much. I just want to put the money to the side, not have to worry about it, but still know that it’s growing.”
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Doechii then kicks some knowledge about interest and having “free money” work for you on its own without even paying it any mind.
“I’m at a place now where I’m starting to make a budget and set financial goals for my future,” the Florida rapper said in a statement. “I think it’s so important to be honest with each other when we talk about money, which is why I’m excited to be part of this campaign and share what’s been working for me.”
Calmatic directs the clip — he’s worked with LeBron James, Kendrick Lamar and McDonald’s creatively to name a few in the past — which progressively zooms out of the barbershop to the point it’s a small block lodged into a white screen.
“What I loved most about this project was the opportunity to essentially describe to the audience what ‘interest’ is in one of the most raw and straightforward ways I’ve ever seen in financial advertising,” the Los Angeles native said in a statement, “Interest is one of those words that you hear over and over but don’t really know exactly what it is.”
Kendrick Lamar lent Doechii the ultimate cosign when deeming her “the hardest out” with a post to his Instagram Story on Thursday.
Look for another iteration of That’s Money to launch later in 2024. On the music side, Doechii delivered her critically-acclaimed Alligator Bites Never Heal mixtape in August, which reached No. 117 on the Billboard 200.
Watch the ad below.