Billboard’s 2024 Latin Power Players Event: Best Photos

The annual Latin Music Power Players intimate event was held Monday night (Oct. 14), gathering some of the 2024 Latin Power Players honorees at the Casadona in Miami Beach, Florida.

Top executives including Noah Assad, Rebecca León, Alex Gallardo and Jorge Mejía received special awards at the cocktail reception, where George Prajin — founder of Prajin Parlay and co-founder/COO of Double P Records — also received his Latin Executive of the Year recognition.

One of the most notable moments of the evening was when Peso Pluma arrived at the event to surprise his manager with the award. “I just want to thank you for so much, for everything that you’ve given me. If it hadn’t been for you, I wouldn’t be where I am right now,” the Mexican artist said. “If it hadn’t been for you, I wouldn’t have the things that I have now, and if it hadn’t been for you, many of the things that are happening to us together wouldn’t have happened.”

Billboard‘s Latin Power Players Executive of the Year award celebrates those leaders whose vision and strategies have left a significant mark on the music industry over the past year.

“I just want to thank you for so much, for everything that you’ve given me,” Peso continued. “If it hadn’t been for you, I wouldn’t be where I am right now. If it hadn’t been for you, I wouldn’t have the things that I have now, and if it hadn’t been for you, many of the things that are happening to us together wouldn’t have happened.”

During his emotional acceptance speech, Prajin returned some sweet words to Peso, and also thanked those colleagues, artists, and family members who supported him along the way, especially when he was reinventing himself.

See photos from the Billboard Latin Music Power Players event below: