Interscope Geffen A&M Records Kicks Off Year-Long HBCU Initiative With ‘Homecoming SZN’ Album
Written by djfrosty on October 11, 2024
Interscope Geffen A&M Records is preparing to launch a year-long initiative to provide support for HBCU institutions (Historically Black Colleges and Universities), which have played important roles in the careers of the company’s various artists and executives. For the initiative’s first phase, Interscope Records will partner with three universities — Howard University, Tennessee State University and Texas Southern University — to kick off its fall Homecoming SZN campaign.
The campaign’s centerpiece is the new Interscope album, Homecoming SZN Compilation Vol. 1. The vinyl-only project is comprised of Interscope catalog songs that evoke the spirit of HBCU homecoming celebrations plus two new tracks from rising artists. Immersive student-led pop-ups on each university will give students the opportunity to listen to the album, now available for purchase. Students will also have a chance to win concert tickets.
The album cover features custom artwork created for each of the campuses. In addition, a custom collection of Interscope merchandise, specific to each school and provided by Champion sportswear, will become available later this month. The collection includes crewnecks and T-shirts. The original vinyl artwork for each school as well as the accompanying merchandise were designed by Black multidisciplinary artist Laci Jordan.
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For every item sold, Interscope will donate $3 to the corresponding university. Interscope/Universal Music Group will also develop HBCU-specific scholarships for prospective interns and mentors and additionally connect HBCU undergrads with HBCU alumni employees for fellowships. Moving forward, more Interscope Geffen A&M/HBCU activations will launch in spring 2025 and include partnerships with additional schools in the future.
In announcing the new initiative, Interscope Geffen A&M’s executive vp/head of urban marketing Laura Carter commented, “Historically Black Colleges and Universities have produced some of the most prominent figures in our country’s history. But HBCUs’ contributions to culture — especially music — have been especially profound. This is one of the many reasons why this compilation project is so important to the artists and executives at Interscope Geffen A&M Records. We want to deepen our ties with HBCUs nationwide and are excited to embark on this year-long journey.”
Charlie Coleman III, associate vp for development and alumni engagement, said, “We’re excited to showcase this partnership that reflects our commitment to student success and community engagement. The contributions from Interscope Records empower our students to pursue their dreams. Together, we’re cultivating an environment where creativity, entrepreneurship,and tradition flourish as we celebrate Texas Southern University’s 97 years of rich legacy.”
Here’s the Homecoming SZN Compilation Vol. 1 track list:
SIDE A:
“Not Like Us” — Kendrick Lamar
“TGIF” — GloRilla
“Surround Sound” — J.I.D.
“Turn My Swag On” — Soulja Boy
“No Type” — Rae Sremmurd
“Pretty Girls” — Wale
SIDE B:
“Mo Bamba” — Sheck Wes
“All the Way Turnt Up” — Roscoe Dash
“Win” – Jay Rock
“I Don’t Like” — Chief Keef
“Middle Child” — J. Cole