Jelly Roll, American Greetings Launch Inspirational ‘Creatacard’ Collection

Current CMA entertainer of the year nominee Jelly Roll has teamed with American Greetings, as the company rolls out four new Creatacard digital greeting cards just ahead of World Mental Health Day on Oct. 10.

The virtual cards will be free on Oct. 10 and were personally designed by Jelly Roll and his team. Each card features messages of encouragement and inspiration, including “We find hope when the times are hardest,” and “It’s okay to not be okay.” Each card also includes a clip of Jelly Roll’s song “I Am Not Okay,” from his upcoming album, Beautifully Broken, out Oct. 11. Each card can also be customized with photos and video, a personalized message, digital envelope liner and stamp.

Jelly Roll is the latest country artist to join forces with American Greetings. Luke Combs launched a Father’s Day series in June, while Dolly Parton has created a variety of Creatacards with American Greetings and Lainey Wilson debuted her Creatacard collection with the brand earlier in the year.

“Since bursting on the music scene, Jelly Roll has been passionate about breaking down the stereotypes surrounding mental health issues,” Rob Matousek, Executive Director, Direct to Consumer Business at American Greetings, said in a statement. “Having the opportunity to collaborate with Jelly Roll to bring this topic to life in a thoughtful way through virtual greeting cards is an honor and a great opportunity to help us achieve our mission to help make the world a more thoughtful and caring place.”    

Jelly Roll recently revealed the tracklist for his upcoming album, which will include collaborations with MGK (“Time of Day”), Ilsey (“When The Drugs Don’t Work”) and Wiz Khalifa (“Higher Than Heaven”). Jelly Roll’s “I Am Not Okay,” featured on the album, is currently at No. 5 on Billboard’s Country Airplay chart.