Bresh Partners With Carroll Street Capital to Launch Bresh Global
Written by djfrosty on September 19, 2024
In a bid to further grow its operation and expand its international footprint, Bresh — the brand behind the Fiesta Bresh parties — has partnered with New York based investment firm Carroll Street Capital.
The two companies will launch Bresh Global, an international media and branded live events platform. Carroll Street will provide an infusion of cash as well as strategic access and support to continue growing the Bresh brand, whose global presence has multiplied in the past two years. The terms of the deal were not disclosed.
Bresh’s leadership will remain in place, with Tomás Allande as CEO, Alejandro “Bröder” Saporiti as artistic director, and founder Jaime James involved in all operations.
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Eduardo García Fernández, co-founder and managing partner of Carroll Street Capital will now also be chairman of Bresh global.
Bresh Global will establish its headquarters in Miami, with additional offices in Los Angeles. The company currently has offices in Buenos Aires and Madrid.
“Our mission at Bresh Global is to create human connections through entertainment and collective experiences,” said Jaime James in a press release. “In a world increasingly dominated by digital interactions, live events have the unique power to bring people together and transcend cultures. With this expansion, we aim to bring moments of joy to new audiences on a global scale.”
“We are excited about the opportunity to elevate Bresh to new heights,” added Eduardo García Fernández. “This partnership brings additional resources to Bresh to accelerate its growth and introduce new verticals and formats worldwide.”
Bresh, whose slogan is “The most beautiful party in the world,” is an entertainment company known for parties targeted at Gen Zs around the world and built on the concept of inclusivity rather than exclusivity. Bresh tickets are eminently affordable — in Miami, the cheapest ticket is $25 — and there is no doorman denying entry based on gender or looks. Instead of hiring celebrity DJs for its parties, all Fiesta Bresh DJs are Bresh-trained. Perhaps because of its inclusivity DNA, the parties have become magnets for Latin celebrities, including the likes of Lionel Messi, Emilia and Tini, Rauw Alejandro and Bizarrap, who have all been spotted at Bresh parties.
Bresh, which began hosting parties in Argentina, has expanded its operations to over 20 countries, and now puts together some 500 annual events, including in the U.S. and Spain.
Sources say Bresh and Carroll have been in conversations for the past two years and share the vision that “happiness and connections are essential, regardless of who you are or where you live.”