Super Bowl Producer Confirms Jay-Z Made Final Decision On Kendrick Lamar
Written by djfrosty on September 18, 2024
Source: Taylor Hill / Getty
After much speculation, we now know who chose Kendrick Lamar for the Super Bowl Halftime Show. The show’s producer confirmed it was Jay-Z’s decision.
As spotted on Rap-Up, the culture now has better clarity on how the Compton, California, talent became the Super Bowl LIX headliner. This week, Variety spoke to event producer Jesse Collins, and the entertainment executive provided more context regarding the decision and why was Lil Wayne not chosen to perform in his hometown. “We love Wayne,” he said. “There’s always Vegas odds on who’s going to get to perform it. But I think we’re going to do an amazing show with Kendrick, and I think everybody’s going to love the halftime show. I know Kendrick is going to work exceptionally hard to deliver an amazing show.”
Collins went on to say that HOV ultimately gave the greenlight to book K. Dot. “It’s a decision that Jay makes. Since we’ve been on board with that show, he’s made it every year, and it’s been amazing. He’s always picked right,” he added. Soon after the announcement confirming that the “Not Like Us” MC would take the slot there was an outcry questioning why Lil Wayne was not chosen to perform. Days later, Weezy released a video revealing that he was hurt by the snub, but the outcry of support was humbling.
“It broke me, and I’m just trying to put me back together,” he explained. “But my God, have you all helped me. Thanks to all of my peers, my friends, my family, my homies on the sports television and everybody repping me. I really appreciate that, I really do. I feel like I let all of y’all down by not getting that opportunity, but I’m working on me and I’m working.”
Super Bowl LIX will be taking place Sunday, Feb. 9, at the Caesars Superdome in New Orleans, Louisiana.