Beyoncé Launches SirDavis Whisky Honoring Her Great-Grandfather
Written by djfrosty on August 20, 2024
Bottle in her hand, the whisky up high, two hands to heaven, wild horses run wild. Beyoncé is now the latest celebrity to launch her own line of alcohol, partnering with Moët Hennessy to craft her very own flavor of what has long been her drink of choice in honor of her great-grandfather.
As unveiled Monday (Aug. 19), the superstar’s new SirDavis whisky is described as a “harmony of spice with sublime hints of fruit” and retails online for $89. It’s currently only available for pre-order, but will hit stores in the U.S., London, Paris and Tokyo — as well as in select airports — starting in September.
“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” Bey said of the venture in a statement.
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According to the product’s website, the 32-time Grammy winner personally sought out Hennessy and distiller Dr. Bill Lumsden to develop her own whisky flavor profile, during which she discovered that her paternal great-grandfather, Davis Hogue, was a successful Prohibition-era moonshiner in the American South and used to hide bottles on his farm for friends and family to find.
After years of working on SirDavis, the trio finally came up with a liquor that properly honors Hogue’s legacy. “I think together we’ve risen to something that I’m hugely excited about,” added Lumsden in a statement. “And I think whisky drinkers are going to be blown away because it’s really quite different from anything I’ve tasted before.”
One day after the brand’s launch, Bey marked the occasion on Instagram by sharing a photo of her posing with a glass of SirDavis. She also posted a snap of the whisky’s chic bottle, which features a horse-silhouette decal that looks similar to the steeds that appear on her Renaissance and Cowboy Carter album covers.
Her new venture follows in the footsteps of numerous other musicians who’ve entered the alcohol industry, from Cardi B’s Whipshots company to Ciara’s Ten to One Rum. Luke Bryan, Blake Shelton, Nick Jonas, Katy Perry and more have also all come out with various lines of rums, tequilas, vodkas and virgin cocktails.