*NSYNC’s ‘Bye Bye Bye’ Rides ‘Deadpool & Wolverine’ Spotlight to Top 10 on Global Excl. U.S. Chart
Written by djfrosty on August 12, 2024
*NSYNC’s “Bye Bye Bye” bounds to the top 10, to No. 8 from No. 16, on the Billboard Global Excl. U.S. chart. The song, originally a smash in 2000, is newly fueled by its synch in the box office blockbuster Deadpool & Wolverine, which has grossed over $1 billion globally since it premiered July 26.
The Billboard Global 200 and Global Excl. U.S. charts, which began in September 2020 – where Billie Eilish rules the roost with “Birds of a Feather” – rank songs based on streaming and sales activity culled from more than 200 territories around the world, as compiled by Luminate. The Global 200 is inclusive of worldwide data and the Global Excl. U.S. chart comprises data from territories excluding the United States.
Chart ranks are based on a weighted formula incorporating official-only streams on both subscription and ad-supported tiers of audio and video music services, as well as download sales, the latter of which reflect purchases from full-service digital music retailers from around the world, with sales from direct-to-consumer (D2C) sites excluded from the charts’ calculations.
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“Bye Bye Bye” scales Global Excl. U.S. with 42.4 million streams (up 50%) and 3,000 sold (up 5%) outside the U.S. Aug. 2-8, sparked by its placement in the early moments of Deadpool & Wolverine, starring Ryan Reynolds and Hugh Jackman. The track debuted a week earlier, marking the group’s first entry on the chart.
Beyond holiday hits, “Bye Bye Bye” – which ruled Billboard’s Pop Airplay chart for 10 weeks and the all-format Radio Songs ranking, and hit No. 4 on the multimetric, U.S.-based Billboard Hot 100 in 2000 – is the second-oldest title to reach the Global Excl. U.S. top 10; Kate Bush’s “Running Up That Hill (A Deal With God),” originally from 1985, reigned for a week in July 2022, initially revived by its synch in Netflix’s Stranger Things and subsequently promoted as a single.
(Now in third place, Sophie Ellis-Bextor’s “Murder on the Dancefloor,” from 2001, hit No. 9 on Global Excl. U.S. this February, renewed thanks to its appearance in the film Saltburn, along with buzz on TikTok.)
“Bye Bye Bye” also jumps 18-12 on the Global 200 and re-enters the Hot 100 at No. 45. It drew 10 million official streams (up 31%), 4.8 million in radio airplay audience (up 8%) and 2,000 in sales in the U.S. Aug. 2-8.
To date, the anthem boasts 4.8 billion in radio reach, 517 million official on-demand streams and 1.3 million downloads sold in the U.S. It won for best pop video at the 2000 MTV Video Music Awards (where *NSYNC performed the song) and scored a record of the year Grammy nomination.
The Billboard Global 200 and Billboard Global Excl. U.S. charts (dated Aug. 17, 2024) will update on Billboard.com tomorrow, Aug. 13. For both charts, the top 100 titles are available to all readers on Billboard.com, while the complete 200-title rankings are visible on Billboard Pro, Billboard’s subscription-based service. For all chart news, you can follow @billboard and @billboardcharts on both X, formerly known as Twitter, and Instagram.