Music Stocks Midyear 2024 Report: Streaming Soars on Subscriber Gains, Radio Nosedives
Written by djfrosty on July 25, 2024
For the first half of 2024, the stock market was a microcosm of the shifts in the music industry’s balance of power. Streaming stocks soared as investors rewarded companies that grew their paid-subscriber bases; radio stocks plummeted as companies struggled through a soft advertising market.
Spotify was the best-performing stock in the 20-company Billboard Global Music Index (BGMI) for the measurement period, Jan. 2-June 28, 2024. Shares of the Swedish company, which trades on the New York Stock Exchange, jumped 67.4% to $314.45 on June 28 and reached as high as $331.08 on June 5 — its highest mark since February 2021, the month that the shares closed at their all-time high of $387.44. Subscribers grew to 239 million at the end of March, up 14% from the prior-year period.
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A year-and-a-half ago, Spotify ended 2022 at $70.05, down 66% for the year. The remarkable turnaround stemmed from a change in business strategy. In its formative years, Spotify funded its rapid growth at the expense of profits. Investors tacitly approved of this strategy. But after a pandemic-fueled boom in streaming stocks, investors tired on growth-obsessed companies and demanded sustainable margins and better bottom lines. (Netflix sank 51% in 2022 and has since recovered, too.) So Spotify moved to become “relentlessly resourceful,” as CEO Daniel Ek put it, laying off nearly a quarter of its workforce and cutting many of its high-cost exclusive podcasts, including its deal with Prince Harry and Meghan Markle’s Archewell Audio. It also raised prices globally — twice in the United States, the United Kingdom and Australia — to further boost margins.
The six streaming companies on the BGMI posted an average gain of 21.8%, which bested the 18.3% average increase of all stocks on the index. China’s Tencent Music Entertainment rose 55.8% as first-quarter paid subscribers grew 20.2% year over year to 113.5 million, helping offset a sharply declining social entertainment business. LiveOne improved 12.1% as the company finished its fiscal year (ended March 31) with a 30% increase in paid subscribers and a 19% revenue gain. Anghami, based in Abu Dhabi, United Arab Emirates, managed a 2.9% gain and got a lift when video streaming platform OSN+ acquired a 55.5% stake in April. Paris-based Deezer was the exception, dropping 19.2%.
Only companies in takeover acquisitions came close to the streaming leaders’ performances. Listed on the London Stock Exchange, investment trust Hipgnosis Songs Fund rose 42.2% to 1.024 pounds ($1.30) as a result of Blackstone’s offer — which was backed by HSF’s board and accepted by shareholders on July 8 — to buy the company’s shares at 1.05 pounds ($1.31) apiece, a 49.2% premium over the pre-offer price. Likewise, Believe climbed 40.0% to 14.70 pounds ($15.79) after a consortium led by CEO Denis Ladegaillerie raised its stake to 95% through a tender offer at 15 pounds ($16.11), a 21% premium price before the takeover bid was announced.
At the other end of the spectrum, radio companies — iHeartMedia, Cumulus Media and SiriusXM — lost an average of 56.4%. Cumulus dropped 61.7% as first-quarter revenue fell nearly 3%. iHeartMedia dropped 59.2% and lost 36% on May 10 alone after the company’s forecast for second-quarter revenue was below analysts’ expectations. SiriusXM slipped 48.3% after it lost 445,000 self-pay satellite radio subscribers in 2023 and had slow uptake of its revamped, lower-priced streaming app launched in November. Lower average revenue per user and an “uncertain” advertising market means the company expects full-year revenue to drop more than 2% this year.
All four live music-ticketing companies posted gains at the midyear mark and had an average gain of 8.8%. Live Nation probably would have done better than its 0.2% increase had the U.S. Department of Justice not filed an antitrust lawsuit on May 23 that seeks to break up the company’s promotion and ticketing businesses. Germany’s CTS Eventim, which acquired Vivendi’s festival and ticketing businesses in June, climbed 24.4% thanks to a 22% jump in 2023 revenue and expectations for “a moderate rise” in 2024. MSG Entertainment and sister company Sphere Entertainment gained 7.5% and 3.1%, respectively.
Record labels and music publishers dropped an average of 4.4% if HSF and Believe are excluded (and gained 8.6% including them). Reservoir Media gained 10.8%, Universal Music Group rose 7.6%, and K-pop companies SM Entertainment and HYBE fell 12.7% and 13.3%, respectively. Warner Music Group lost 14.4%.
This story appeared in the July 20, 2024, issue of Billboard.