Reebok & Juicy Couture Drop Y2K-Inspired Capsule Collection

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Reebok and Juicy Couture are taking it back to the early 2000s with a nostalgic new collaboration released on Wednesday (July 24). The Reebok x Juicy Couture collection is comprised of sneakers and apparel including tracksuits, graphic T-shirts and velour leggings, tops and bras featuring signature Juicy Couture design touches such as rhinestone detailing and metallic accents, and available in pink and black colorways.

Priced from $30 and up, the apparel in the collection features modernized designs inspired by the Juicy Couture archives such as the retro-inspired contouring bodysuit with mesh panels and a reimagined version of the Juicy Couture tracksuit. The apparel collection is available in sizes ranging from XXS to 4X.

The shoe collection includes special editions of the Classic Leather SP Extra ($110) in hot pink, a black and pink version of the BB 4000 Mid ll ($110), the Court Advance Bold Shoes ($85) available in white with pink trim and the Classic Slide ($50) available in hot pink/velour.

“We continue to see consumer excitement around products with a nod to nostalgia and an emphasis on trends from the ’90s and early 2000s,” said Stefani Fleurant, executive vice president, sports and lifestyle marketing at Authentic, which owns Reebok and Juicy Couture. “By blending Reebok’s athletic heritage with Juicy Couture’s bold style, we’re creating something totally new for consumers. It goes to show the lasting impact of both these iconic brands.”

Reebok has partnered with other brands, including Annie Bing, Victor Solomon, Pleasures and NASA for an upcoming collection releasing on July 30.  

The Reebok x Juicy Couture collection is available in stores and online at Reebok.com.