Kendrick Helps Burger Joint Featured in ‘Not Like Us’ Video Boost Sales

The Kendrick stimmy pack is the gift that keeps on giving.

Tam’s Burgers No. 21 — located on Rosecrans Ave. in his hometown of Compton — has seen a major uptick in business after being prominently featured in his video for “Not Like Us,” according to TMZ. We called and confirmed that they’ve seen around a 40 percent increase in sales with most customers ordering Kendrick’s go-to bacon cheeseburger. They also told us they’re thinking about naming a menu item after the Compton rapper.

In the video, Dot and Mustard pull up to the local burger joint in a black 2021 Ferrari SF90 Stradale for a quick break during the song’s second verse. Lamar has been going to Tam’s for years, telling Complex during a 2012 interview that sometimes he prefers their burgers over In-N-Out. “Everybody loves In-N-Out, but it’s a very clean-cut burger. Tam’s is street-sloppy, burgers and shakes. It’s a chain, but it’s still hood,” he said.

This isn’t the first time, Kendrick helped a local spot get some more customers. He mentioned Toronto Chinese restaurant New Ho King in his other Drake diss song “Euphoria,” rapping, “I be at New Ho King eatin’ fried rice with a dip sauce and a blammy, crodie” which also brought in more traffic. They even went so far as to add the “Kendrick Lamar Special” to their menu consisting of four dishes that include fried rice with dip sauce, fried shrimp, spicy chicken wings, and beef and broccoli.

We can’t give Kendrick all the credit here, though. New Ho King was featured prominently in the video of Drake’s response “Family Matters.” The restaurant’s owner can be seen wearing Pharrell’s jewelry that the Toronto rapper notoriously bought in auction.

Tam’s was also featured on the set of Dr. Dre and Snoop Dogg’s Super Bowl 56 Halftime Show.