How Tommy Richman’s ‘Million Dollar Baby’ Became an Unexpected Smash
Written by djfrosty on May 17, 2024
Last year, an unknown artist named Tommy Richman stunned as a guest on Brent Faiyaz’s Larger Than Life, appearing on “Upset” alongside FELIX! (The song reached No. 12 on Hot R&B Songs last November.) But now, Richman, who is signed to Faiyaz’ ISO Supremacy label, is making a much larger impression with a hit of his own.
On April 26, Richman released the bouncy “Million Dollar Baby,” on which he flexes his falsetto and genre-blurring sensibilities. The song debuted with 38 million official U.S. streams in its first week of release (April 26-May 2), according to Luminate. “Million Dollar Baby” also scored Richman his first Hot 100 entry, debuting at No. 2 — behind only Taylor Swift and Post Malone’s “Fortnight.” The song also debuts atop the Steaming Songs chart, making Richman the first artist since Olivia Rodrigo with “Drivers License” in 2021 to launch a solo first entry atop the chart.
As previously reported by Billboard, the song’s grand entrance resulted in a boost for Richman’s discography; not including “Baby,” Richman’s catalog posted nearly 2.1 million on-demand U.S. audio streams (across April 26-29), a gain of 106% from the four-day period before. And now, in its second week, the song not only remains at No. 2 on the Hot 100, it climbs to No. 2 on the Billboard Global 200 and reaches No. 1 on the TikTok Top 50, as it continues to gain steam.
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The Woodbridge, Va.-born artist was the first to sign to ISO Supremacy (in partnership with PULSE Records). In addition to scoring a feature on Faiyaz’s last album, Richman also opened for the label boss on his 2023 F*ck the World, It’s a Wasteland Tour. And now, Darren Xu, COO of ISO Supremacy, earns the title of Billboard‘s Executive of the Week.
Despite much of this success seemingly coming out of nowhere, Xu can’t help but look back knowingly, having always believed Richman would reach this moment. As “Baby” continues to grow — thanks in large part to TikTok, where the song has soundtracked 218.3K clips and counting — his team is focused on the future. As Xu, says: “It’s going to be all gas, no brakes.”
Since the Hot 100 began in 1958, only five other acts have debuted in the chart’s top two with no prior history on the chart. Why is “Million Dollar Baby” connecting so strongly?
I feel like “Million Dollar Baby” is a real testament to the climate of social media today. It really shows that if you make good music, it will reach the right audience. Tommy is creating new sounds and the music will speak for itself.
Tommy was the first artist signed to Brent Faiyaz’s ISO Supremacy — what were Tommy and the team looking to gain in signing with Brent?
There was a mutual respect and collaborative energy between the two of them from day one, so the connection just made sense. We knew we’d all win big.
What’s the key to managing an emerging star today?
Don’t let people rush or pressure you into taking steps you don’t need to, and prioritize the artist’s taste and vision.
How are you planning to keep momentum going — for the song and Tommy more broadly?
You guys are going to have to just stay tuned and keep an eye on what we do next. All I can say is it’s going to be all gas no brakes.