After Making Own Deepfake, FKA Twigs Heads to Senate With Warning of Danger to Artists: ‘We Must Get This Right’
Written by djfrosty on April 30, 2024
FKA Twigs is slated to testify before the Senate Judiciary Subcommittee on Intellectual Property on Tuesday afternoon (April 30) to warn members of Congress about the dangers of the unsanctioned use of artificial intelligence to mimic an artist’s unique style and delivery.
The singer/dancer will also reveal that she has been developing a deepfake of herself over the past year in a bid to explore using AI to help with marketing and streamlining the creative process, as well as to head off anyone else beating her to the AI punch.
“As a future-facing artist, new technologies are an exciting tool that can be used to express
deeper emotions, create fantasy worlds, and touch the hearts of many people,” she will tell the committee, which will also hear from Warner Music Group CEO Robert Kyncl. Her appearance in D.C. is in support of the Senate’s bipartisan Nurture Originals, Foster Art, and Keep Entertainment Safe (“NO FAKES Act”) draft proposal, aimed at protecting Americans from nonconsensual AI-generated deepfakes and creating federal-level rules to protect an individual’s voice and image from being used in harmful AI-generated content.
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Her testimony — provided to Billboard ahead of her appearance — will open with the 36-year-old artist describing a life spent immersed in the arts, including the ballet, singing and acting lessons her dancer mother and stepdad dance company director sacrificed to provide for her. “From the age of 16, I began to explore both dance and music as a career, and that interest in multiple disciplines has defined my life for the past two decades both personally and professionally,” she will tell the committee.
The Grammy-nominated singer and recent soloist with the acclaimed Martha Graham Dance Company — and co-star in an upcoming adaptation of The Crow — will tell the committee that she wanted to testify because “my music, my dancing, my acting, the way that my body moves in front of a camera and the way that my voice resonates through a microphone is not by chance; they are essential reflections of who I am. My art is the canvas on which I paint my identity and the sustaining foundation of my livelihood. It is the essence of my being.”
All of that, however, is under threat, she testifies, noting that while AI can’t replicate the depth of her journey, “those who control it hold the power to mimic the likeness of my art, to replicate it and falsely claim my identity and intellectual property. This prospect threatens to rewrite and unravel the fabric of my very existence. We must enact regulation now to safeguard our authenticity and protect against misappropriation of our inalienable rights.”
At a time when bootleg AI songs claiming to feature the voices of major stars such as The Weeknd are proliferating — including the Drake AI freestyle diss track “Taylor Made” with computer-generated voices of Snoop Dogg and the late Tupac Shakur that was removed after a lawsuit threat from Shakur’s estate — Twigs says that the progenitors of the internet could not have predicted three decades ago how integral, and sometimes dangerous, it would become to our lives.
“AI is the biggest leap in technological advancement since the internet. You know the saying ‘Fool me once, shame on you… Fool me twice, shame on me,’” she says. “If we make the same mistakes with the emergence of AI, it will be ‘shame on us.’”
Having gleefully embraced technology throughout her career, Twigs will describe her bespoke deepfake, which she trained in the quirks of her personality and tuned to the exact tone of her voice to speak in several languages. “I will be engaging my AI twigs later this year to extend my reach and handle my online social media interactions, whilst I continue to focus on my art from the comfort and solace of my studio,” she says.
“These and similar emerging technologies are highly valuable tools both artistically and commercially when under the control of the artist,” she tells the committee. “What is not acceptable is when my art and my identity can simply be taken by a third party and exploited falsely for their own gain without my consent due to the absence of appropriate legislative control.”
Noting that history is littered with the stories of artists being the first ones to be exploited during moments of great technological advance, Twigs will warn that the “general and more vulnerable public” are often next. “By protecting artists with legislation at such a momentous moment in our history we are protecting a five-year-old child in the future from having their voice, likeness and identity taken and used as a commodity without prior consent, attribution or compensation,” she says.
Her testimony includes a plea to the committee to help protect artists and their work from the dangers of AI exploitation, speaking on behalf of fellow creators whose careers depend on the ability to create with the knowledge that they can maintain “tight control” over their “art, image, voice and identity.”
“Our careers and livelihoods are in jeopardy, and so potentially are the wider image-related rights of others in society,” she says. “You have the power to change this and safeguard the future. As artists and, more importantly, human beings, we are a facet of our given, learned, and developed identity. Our creativity is the product of this lived experience overlaid with years of dedication to qualification, training, hard work and, dare I say it, significant financial investment and sacrifice. That the very essence of our being at its most human level can be violated by the unscrupulous use of AI to create a digital facsimile that purports to be us, and our work, is inherently wrong.”
The testimony will end with an urgent plea, as well as a dire warning: “We must get this right … you must get this right,” she says. “Now… before it is too late.”
In January, a bipartisan group of U.S. House lawmakers announced a bill aimed at regulating the use of AI for cloning voices and likenesses, the No AI FRAUD Act, which could establish a federal framework for protecting one’s voice and likeness while laying out First Amendment protections.