The Deals: Cutting Edge Secures $500M for Music Rights; TikTok Partners With AXS for Concert Tickets

Cutting Edge Group (“CEG” or the “Group”), an investor in and manager of niche media music rights encompassing more than 2,000 titles across soundtrack albums, completed a $500 million debt refinancing with four banks led by Fifth Third Bank and Northleaf Capital Partners. The new credit facility will be used for corporate purposes as well as the acquisition of music rights from the roughly $1.5 billion pipeline of possible investments already identified by Cutting Edge.

“Cutting Edge has become a world leading music partner to the film and tv industries,” said Philip Moross, CEO of Cutting Edge Group, in a statement. “During that time, the structural trends driving our industries have accelerated exponentially, delivering a proliferation of digital platforms and content, matched by an increase in demand for media music usage. Prior to the pandemic, we identified a similar opportunity in the global wellness market, which is now projected to grow at 10% per annum to a US$7 trillion market by 2025. This refinancing will enable us to execute our growth strategy to take full advantage of these trends in our usual disciplined way.”

TikTok partnered with global ticketing platform AXS, enabling certified artists on the social platform to use its in-app ticketing feature to promote their AXS live dates while allowing fans to buy tickets for events through AXS within TikTok.

Universal Music Greater China (UMGC) struck a new strategic agreement with TF Entertainment, the company behind Chinese idols TFBOYS and Teens In Times. Under the deal, UMGC will handle global distribution of TF’s roster, targeting markets outside Mainland China.

ASM Global Acts, the corporate social responsibility platform of ASM Global, partnered with reuse platform r.World to introduce reusable service ware — including reusable cups and food containers — in venues throughout the company’s North American portfolio, beginning with the Long Beach Convention and Entertainment Center and select hospitality locations at the forthcoming Acure Grand Prix in Long Beach, Calif.

Audacy and Super Hi-Fi, which provides AI-powered radio services for broadcast and digital media companies, announced an expanded partnership that will streamline Audacy’s digital content programming, production and broadcasting processes “while creating stickier listener environments and more opportunities for advertisers to engage with them,” according to a press release. Audacy additionally announced that five of its highest-rated HD radio stations are transitioning to use Super Hi-Fi’s program director radio operating system, allowing programmers and staff to spend less time on production. The stations include WWBX-HD2 in Boston, WLKK-HD2 in Buffalo, KILT-HD2 in Houston, KROQ-HD2 in Los Angeles and KNRK-HD2 in Portland.

Leading classical music artist agencies IMG Artists and TACT Artists Management formed a strategic alliance through which their vocal departments will work together to pool expertise and resources. With the partnership, the companies hope to ensure a broader international network for their rosters, among other benefits.

Sony Music‘s global podcast division acquired podcast production company Neon Hum, whose founder/CEO Jonathan Hirsch joins Sony Music as vp of global podcasts/head of U.S. creative. Sony will utilize Neon Hum’s production expertise to continue developing podcasts for its subscription channel, The Binge, and across its entertainment slate. Sony will also expand its work-for-hire business to provide more services beyond audio production for its client and branded podcasts. Before the acquisition, Sony made a strategic investment in Neon Hum in 2019, with the two jointly launching podcasts including Dinners on Me with Jesse Tyler Ferguson, Smoke Screen and My Fugitive Dad.

Merlin announced a licensing deal with streaming platform Audiomack, giving Merlin members access to Audiomack’s listenership. Merlin members will now also be able to claim their artists’ Audiomack accounts, enabling them to send messages to their fans and more. The deal encompasses Audiomod, a new Audiomack tool that allows fans to customize their listening experience via pre-set filters including “sped up,” “slowed down,” “nightcore” and “daycore” and/or custom listening filters they create themselves.

Secretly announced new distribution deals with Jazz Is Dead and its sister label, Linear Labs. Founded by Adrian Younge, Ali Shaheed Muhammad (A Tribe Called Quest), Andrew Lojero and Adam Block, Jazz Is Dead is dedicated to “honoring the legacies of musical heroes and luminaries,” according to a a press release, having released albums by Rob Ayers, Lonnie Liston Smith and more. Linear Labs focuses on “new progressive music” and has worked with artists including Ghostface Killah, The Delfonics and Angela Muñoz while releasing scores and soundtracks for CBS, Hulu and Netflix. Past and future releases on both labels will now be distributed by Secretly.

Image-Line — the developer of popular digital audio workstation (DAW) FL Studio and FL Cloud — acquired MSXII Sound Design, a manufacturer of sample packs and sonic tools. MSX’s more than 200G sample library is now available to FL Studio users through FL Cloud.

Udio, a new platform developed by former Google DeepMind researchers that allows users to create music using AI using text prompts and then share their creations with the app’s community of users for feedback and collaboration, has raised a seed funding round from investors incluidng a16z, Instagram co-founder/chief technology officer Mike Krieger, will.i.am, Common, Kevin Wall, Tay Keith, UnitedMasters and Oriol Vinyals, head of Gemini at Google.

Entertainment, hospitality and investment holding company Palm Tree Crew — founded by Kygo and Myles Shear — closed a strategic investment in Medium Rare, valuing the company at $50 million. Medium Rare partners with artists, celebrities and athletes to create live entertainment properties; examples include Travis Kelce’s Kelce Jam and Guy Fieri’s Flavortown Tailgate. As part of the deal, Medium Rare will partner on select events and festivals within the Palm Tree Crew holding company. The two companies will also work together on developing new festivals and live experiences.

Oak View Group signed a partnership with the University of Kansas to be the stadium operator for the Gateway District — the future home of Kansas Football and convention center events and conferences — and the reimagined David Booth Kansas Memorial Stadium. Oak View Group will additionally manage food and beverage services and suite catering for all Kansas Athletics venues. It will oversee the day-to-day operations of both the football stadium and conference center when the first phase of the Gateway District opens in August 2025, leading bookings of conference events, concerts and more. Oak View Group will additionally play a key role in the current Allen Fieldhouse upgrades, managing all food and beverage and hospitality in the arena.

AI-driven funding platform beatBread partnered with Kobalt Music Group for publishing administration in the United States and amra for digital licensing and collections internationally. The agreements allow beatBread to extend its existing funding of publishing rights to artists who are currently unpublished and under-collecting their performance and mechanical revenues.

Entertainment company NTERTAIN and The Official Latino Film Festival merged to form the NVISION Film & Music Festival. The festival will feature a mix of film screenings, music performances, art exhibitions, technology showcases and conference-style panels and presentation. It’s set to take place Oct. 10-12 at the Palm Springs Art Museum in Palm Springs, Calif.

The city council of McKinney, Tex. approved the development of the Sunset Amphitheater being built in the town by Notes Live. The agreement includes a public-private partnership between Notes Live, the city, the McKinney Economic Development Corporation and the McKinney Community Development Corporation. The project is estimated to be bringing in more than 1,300 direct and indirect jobs to the community, with an economic impact of around $3 billion to the area over the first 10 years.

Musically Fed, which redistributes surplus backstage and VIP meals to veterans and those facing homelessness and food insecurity in the United States, will once again partner with Live Nation-Hewitt Silva (LNHS) to handle surplus catering at forthcoming LNHS events at the Hollywood Bowl. The organization will also re-team with TaDa! Events to repurpose unused catering for communities in need via several L.A. nonprofits.

Feed.fm partnered with AI company Cyanite for AI-based tagging and music search to enhance discoverability on its platform. Under the deal, Feed.fm will use Cyanite’s technology to enhance the metadata Feed.fm’s compliance and recommendation engine uses to stream curated music for each listener.

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