BLACKPINK’s Jennie Serves ‘Rouge Classy’ in K-Beauty Brand Hera’s New Campaign

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BLACKPINK’s Jennie has a new makeup essential and your bathroom counter is calling. As the global brand ambassador for K-Beauty brand HERA, the K-pop singer is taking the spotlight in the beauty brand’s newest campaign, “Rouge Classy,” featuring a red lipstick that’ll have you puckering up.

Jennie has been a longtime fan of the beauty brand even before she began her ambassadorship in 2019. Some of the classic lipstick shades she’s used include the newest “Seoul Red” shade as well as her other personal favorite, Mauve Chic.

The campaign is all about the lips, which can be seen throughout the accompanying photos and video, as the “How You Like That” singer draws on a bold red lip. The Rouge Classy campaign also aims to embody the “essence of Seoul” throughout the eight new lipstick shades available, according to an official press statement.

Previously, the brand wasn’t available to shop in the U.S., but as of Thursday (Feb. 29), you can officially shop the lipstick along with other makeup tools for beginners and more on Amazon.

Each lipstick is priced at $45. This makes a great pickup for beauty lovers, fans looking to stock up on collectable BLACKPINK merch or as a thoughtful gift for music fans.

Keep reading to shop the Jennie-approved lipstick shades below.

Check below to watch the official campaign video for Hera’s Rouge Classy campaign.

For more product recommendations, check out our roundups of the best press-on nails, powder foundation and refillable lipsticks.