Rolling Loud Lights Up Cannabis Deal With STIIIZY For California Festival

Rolling Loud has inked an exclusive collaboration with California’s largest cannabis and dispensary company STIIIZY for Rolling Loud California 2024 for the March 14-17 festival at Hollywood Park in Los Angeles.

The partnership includes a four-piece product line developed for the four-day fest headlined by Ye and Ty Dolla $ign, Nicki Minaj, Post Malone, and Future performing with Metro Boomin. The four new consumer brand offerings include two new strains of indoor cannabis “Rockstar Zlushie” and “Rolling Loud OG,” a gram of “Rockstar Zlushie” live resin liquid diamond pods and a five-pack of “Rolling Loud OG” kief-coated pre-rolls. All four will be available at STIIIZY dispensaries on Feb. 23.

STIIIZY will also unveil a 40-foot cannabis grow replica next to Stage 1 on Rolling Loud California’s festival grounds, “designed for attendees to be immersed in the cultivation experience,”the company explains, while fans watch sets by artists including YG and Tyga, PARTYNEXTDOOR, $uicideboy$, Summer Walker, Don Toliver and Bryson Tiller. The art exhibit will also feature an interactive photo booth for festival-goers, VIP section for artists and limited-edition merch.

“Celebrating hip-hop culture is at the heart of this collaboration and we couldn’t think of a greater brand to do it with,” said Rolling Loud co-founder Tariq Cherif. “Imagine standing in an immersive cannabis installation while watching hip hop legends perform your favorite songs. That’s the type of next-level experience STIIIZY brings and one we can be proud of.”

Headquartered in LA, STIIIZY is the largest privately held cannabis company and top selling cannabis brand in the U.S., with a large multi-state operation that includes seven cultivation facilities, five manufacturing facilities, four distribution facilities, 30 retail stores in California, and three retail stores in Michigan.