Watch Creed Take Patrick Stewart ‘Higher’ in Paramount+ Super Bowl 2024 Ad
Written by djfrosty on February 1, 2024
Make it so! It’s Sir Patrick Stewart to the rescue with a little bit of help from Creed in Paramount+‘s 2024 Super Bowl ad, which arrived on Thursday (Feb. 1).
In the streamer’s third Super Bowl ad, Stewart, who is known for portraying Captain Jean-Luc Picard in Star Trek: The Next Generation and Star Trek: Picard — along with a host of other stars whose shows can be seen on Paramount+, including Drew Barrymore (The Drew Barrymore Show), Jeff Probst (Survivor), Arnold (Hey Arnold!) and Peppa Pig — find themselves stuck in a snow-covered canyon on Paramount Mountain. That’s when the boss of the USS Enterprise steps up to try to save the day.
When Barrymore shoots down Stewart’s idea to throw Arnold and his football-shaped head to the top of the cliff, the actor snipes in his impeccable English accent, “Barrymore! Shut your face … unless you prefer to freeze to death!”
“I’m not gonna throw a kid,” Miami Dolphins quarterback Tua Tagovailoa insists.
That’s when Stewart takes matters into his own hands. He rips off his warm winter coat to reveal the old-school football uniform and declares he’ll throw Arnold himself. The music kicks in, and the camera pans over to none other than Creed, who are ready to rock out on a small ledge.
The Star Trek star then picks up Arnold as if the animated character were a football, and starts to mix up his sports. “We need a hole in one before the seventh stretch,” he says. As Creed frontman Scott Stapp begins to belt out the chorus to the band’s Billboard Hot 100 hit (it peaked at No. 7 in 2000), Stewart makes the throw — and begins singing along with Stapp.
“I just threw him hiiiigher,” the celebrated actor croons, “to a place where we won’t freeze.” (And that’s when a well-placed “Creed” tattoo makes its appearance!)
Arnold also joins in on the song, singing, “He just threw me hiii–” and slams face first into the side of the cliff. Watch the full Paramount+ Super Bowl ad above.
The Kansas City Chiefs are set to face off against the San Francisco 49ers on Super Bowl Sunday (Feb. 11) at Allegiant Stadium in Las Vegas. The game begins at 6:30 p.m. ET and airs on CBS, and also livestreams on Paramount+. Usher is set to perform during the Super Bowl Halftime Show, but Taylor Swift has been stealing the thunder as of late. The pop superstar may be in attendance at the big game to cheer on boyfriend Travis Kelce, who is the Chiefs’ tight end.