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Jack Harlow Headlining h.wood Homecoming Party During Super Bowl Weekend in Vegas
Written by djfrosty on January 31, 2024
The current king of the Billboard Hot 100 is making his way to Las Vegas. Jack Harlow will headline the h.wood Homecoming party on Saturday night (Feb. 10) of Super Bowl Weekend in Sin City, Billboard can exclusively announce. The party will also include DJ sets from Kaytranada and Zack Bia.
The previously announced h.wood Homecoming party for Friday night will include performances from David Guetta and Future.
The Friday and Saturday night parties will take place in a custom-built pop-up venue on the Las Vegas Strip, adjacent to the Fashion Show Mall.
It’s perfect timing for Harlow to mount a celebratory concert, as his “Lovin On Me” lands a fourth nonconsecutive week at No. 1 on the Hot 100 this week, scoring his longest reign on the chart so far among his three leaders. “First Class” ruled for three weeks in April-May 2022, and he also reigned with Lil Nas X’s “Industry Baby” for one week in October 2021.
Harlow’s performance will be joined by a DJ set from Grammy-winning producer/artist Kaytranada as well as music exec/producer Zack Bia.
The pair of parties precede the 2024 Super Bowl, which goes down Sunday (Feb. 11) between the Kansas City Chiefs and San Francisco 49ers at Allegiant Stadium in Las Vegas and will feature a halftime show from Usher.
This marks the third year that Los Angeles-based hospitality and lifestyle marketing company The h.wood Group has teamed with Uncommon Entertainment for h.wood Homecoming parties around Super Bowl, starting in 2022 in L.A. followed by 2023 in Scottsdale, Arizona. Both of those events included performances by Drake.
Friday night’s party is presented by Taco Bell, and sponsors include REVOLVE, MTN DEW BAJA BLAST, GHOST ENERGY, Crown Royal and NYX Professional Makeup. Saturday night’s sponsors include Taco Bell, REVOLVE, MTN DEW BAJA BLAST, GHOST ENERGY, Crown Royal and NYX Professional Makeup. Both nights are hosted in partnership with REVOLVE. The pop-up venue will include a Taco Bell Lounge that will offer late-night bites “and all of the vibes,” according to a press release announcing the event.
h.wood Homecoming is produced by The h.wood Group, Uncommon Entertainment and AG Production Services.