‘Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest 2024’ Ratings Jump
Written by djfrosty on January 2, 2024
Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest 2024, a marathon, 5-1/2 hour production which eased ABC TV viewers into the new year, saw ratings increases in all four time quadrants measured, from the start of prime-time until late-late hours.
The show, which Dick Clark originated in 1972, has ballooned over the years in hours of programming, just as the title of the show has expanded. Clark’s name remains in the title nearly a dozen years after his death, a unique and rare show of respect from a network for a long-time network star.
Ryan Seacrest, 49, is six years older than Clark was when the show launched. Seacrest shared hosting duties this year with Rita Ora and Jeannie Mai.
Performers on this year’s show included Cardi B, Megan Thee Stallion, Jelly Roll, Post Malone, Sabrina Carpenter, LL Cool J, Tyla, Ellie Goulding, Green Day, Janelle Monáe, Ludacris, Nile Rodgers & CHIC, Paul Russell, Reneé Rapp with Coco Jones and Thirty Seconds to Mars.
First Primetime Segment
Airing at 8:00 p.m., the first primetime segment skyrocketed over last year’s broadcast by 35% in total viewers (7.0 million vs. 5.2 million) and by 33% among adults 18-49 (1.81 rating vs. 1.36 rating) to score three-year highs.
Second Primetime Segment
Airing at 10:30 p.m., the second primetime segment jumped over the prior year by 30% in total viewers (10.4 million vs. 8.0 million) and by 32% among adults 18-49 (2.93 rating vs. 2.22 rating) to hit three-year highs.
The Part 2 segment ranked as the highest-rated entertainment telecast on any network in primetime in nine months among adults 18-49 – since ABC’s broadcast of The Oscars on March 12, 2023.
Part 2 was the night’s No. 1 entertainment program in primetime in both total viewers and adults 18-49.
The two primetime segments made the programthe night’s No. 1 most social program across all of TV. It was also the No. 1 driver of social video consumption on the night. In addition, this year’s broadcast grew its video views count by 20% over last year.
First Late-Night Segment
Airing at 11:30 p.m., the first late-night segment attracted 18.0 million total viewers and averaged a 5.33 rating among adults 18-49. The special drew in 22.2 million total viewers and hit a 6.41 adult 18-49 rating in the midnight quarter-hour.
Part 1 of the late-night segment stood as the highest-rated entertainment special on any network in two years – since ABC’s 2021 broadcast of the same show.
Part 1 shot up over the prior year’s broadcast by 30% in total viewers (18.0 million vs. 13.8 million) and by 30% among adults 18-49 (5.33 rating vs. 4.11 rating).
Part 1 ranked as the No. 1 program on New Year’s Eve among adults 18-49.
Second Late-Night Segment
Airing at 1:09 a.m., the second late-night segment grew over last year’s broadcast by 19% in total viewers (5.1 million vs. 4.3 million) and by 14% among adults 18-49 (1.47 rating vs. 1.29 rating).
Sources: The Nielsen Company, Fast National Live+Same Day Program Ratings, 12/31/23 – entertainment excludes sports programming; SCR, Talkwalker.
Penske Media Corporation, Billboard‘s parent company, is a part-owner of dick clark productions and has a partnership with Eldridge.