Jelly Roll Launches Holiday Toy Drive

It’s only October, but Jelly Roll is already doing his best to make the holidays a little happier for kids in Nashville.

The country star, a native of nearby Antioch, Tenn., announced a toy drive in Nashville to help kids, in partnership with Coca-Cola, toy company Hasbro, iHeart and metro Nashville.

In a video on Instagram, the “Need a Favor” hitmaker told viewers that he will be hosting the toy drive on Friday (Oct. 20) beginning at 3 p.m. CT at the Walmart located at 3600 Mallory Lane in Franklin, Tenn. He noted that the first 500 people to donate to the cause will receive VIP access to his acoustic performance during the event.

Jelly Roll also noted that the Walmart event is just the beginning. “This is just day one of what will be the biggest partnered toy drive in Nashville history,” Jelly Roll said in a video on Instagram. “I’m confident that we’re going to do it bigger than it’s ever been done.”

This is just the latest initiative Jelly Roll has done to help youth. His recently concluded, headlining 50-plus city Backroad Baptism tour not only offered fans night after night of the singer-songwriter’s mesh of country, rap and rock, but also raised $590,000 to aid at-risk youth. Additionally, Jelly Roll and his team visited nearly a dozen jails and/or juvenile detention centers, as well as rehab centers and homeless shelters during the tour to encourage those in need.

“I never even dreamed this would be possible,” Jelly Roll said in a recent Instagram post. “My gratitude is at an all-time high. I got emotional every night on stage — seeing the impact of these songs. Seeing people laughing, dancing, crying together was something I’ll never forget …When I started writing songs when I was a kid, I did it as a means of therapy and a way of connection. I never in my wildest imagination would’ve thought that it could’ve ended up in arenas.”

See his announcement of the toy drive below: