Wisin Celebrates Label During Hits-Packed Show at Billboard Latin Music Week 2023

For their first annual party outside of Puerto Rico, Wisin and La Base, the record label he launched in 2020, took over Miami’s Oasis Wynwood venue for a hits-packed show, special guests and cheers to the future.

At the 35,000 square foot outdoor venue, attendees gathered together on Tuesday, October 3, for Billboard En Vivo with La Base and Wisin presented by Smirnoff, a celebratory night of the urban music icon’s staples as a solo artist and as part of Wisin y Yandel. His set started towards midnight and saw the man of the hour in a black-leather outfit accompanied by backup dancers for performances of “Fiel,” “Pam Pam,” “Major Que Yo,” “Cuerpo a Cuerpo” and more. Elsewhere during the La Base concert celebration, the reggaeton titan took time to cheers to the dedicated audience with a can of Smirnoff ICE Neon Lemonade, celebrating not only the success of his three decade long-catalog, but to his future.

Special guests Luny Tunes and DJ Nelson were on-site to serve up the biggest reggaeton hits of yesterday and today. Among the star power in the audience included the likes of J Balvin, Darell, Farina and Goyo of ChocQuibTown. Yet, it was a surprise appearance from El Alfa that brought the show to new heights when he and Wisin delivered performances of “Paleta Pa To El Mundo” and “La Mamá de la Mamá.” Beyond the music, attendees of the event were also treated to a specialty cocktail, samples, güiro giveaways, activations and more from Smirnoff ICE and Smirnoff Spicy Tamarind.

Later in the week, Wisin was joined by Luny, Tunes, DJ Nelson and Hyde for a panel, where they detailed their expertise on what it meant and means today to identify and create hits. The discussion dubbed Wisin & La Base: Eye of the Tiger was moderated by radio host and podcaster Molusco and also saw Smirnoff gift the reggaeton chart-topper with a specialty designed güiro. The piece featured custom art by Mexican illustrator Totoi Semerena, who dreamed up a visual of dance and celebration in the Latin communities with a range of vibrant colors. 

Celebrated for more than 30 years, Billboard Latin Music Week is the longest running and biggest Latin music industry gathering in the world, and coincides with the 2023 Billboard Latin Music Awards, which were broadcast live on Telemundo on Thursday, Oct. 5, from the Watsco Center in Miami.

Related Images: