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Metro Boomin: Photos From the Billboard Cover Shoot

Written by on October 2, 2023

“We all must make a choice — to be a hero or a villain.”

The familiarity of Morgan Freeman’s commanding voice couldn’t calm down the fans — 80,000 of them, reportedly — standing around Coachella’s Sahara Tent. The perilous tone of his monologue, paired with producer Mike Dean’s sinister synths, stressed the festival’s need for a hero. And comic book animations projected on either side of the stage illustrated there was only one man for the job.

Wearing a custom black Chrome Hearts suit, a masked Metro Boomin emerged from beneath the stage, his purple cross-embroidered cape fluttering in the desert wind. But regardless of the Academy Award-winning actor’s resounding introduction, it was the usually soft-spoken producer’s booming voice that caught festivalgoers — and one of his many guest performers — by surprise when he greeted the crowd.

“When we was done, Future kept telling me, ‘Bro, I ain’t know who the f–k was talking!’ ” Metro recalls. “ ‘I ain’t know you could do that! You be in a room and just be so quiet.’ ”

Read the full Billboard cover story on Metro Boomin here.

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