Taylor Swift’s ‘Welcome to New York’ Soundtracks Chiefs vs. Jets Game Promo Starring Travis Kelce
Written by djfrosty on September 29, 2023
The Kansas City Chiefs are headed to New York this weekend, and who better to soundtrack their expedition than the West Village’s own Taylor Swift?
In a new NBC television commercial the pop star’s ode to NYC “Welcome to New York” was used as background pump-up music for a series of clips promoting the Kansas City Chiefs’ upcoming match against the New York Jets. But while Chiefs quarterback Patrick Mahomes was given a solo shot or two in the TV spot, it was tight end Travis Kelce — Swift’s rumored new love interest — who was undeniably the promo’s star.
The tight end was featured heavily throughout, with the commercial both opening and closing on shots of Kelce. As the official Sunday Night account tweeted, the clip was “Taylor Made for Sunday Night.”
The spot’s use of Swift’s song is understandable, but it may come as a surprise given that Fox Sports just reported that its request to use Swift’s music during last weekend’s Chiefs-Bears game broadcast, which captured multiple clips of the singer’s surprise attendance, had been denied.
According to a recent blog post by NFL on Fox lead producer Richie Zyons, associate producer Rich Gross had sought permission to use Swift’s catalog “amid the avalanche of rumors.” Per the FOX music department, however, Swift’s record label and publishing company denied their request “in conjunction with speculations on or about her private/personal/dating life.”
Billboard has reached out to Swift’s rep for comment.
In other “Travlor” news, the “Anti-Hero” singer is rumored to be planning on attending the Chiefs-Jets game Sunday (Oct. 1). If true, the coverage is sure to be a repeat of last week’s game, which sent the internet into a tailspin as soon as clips of Swift hanging out with Donna Kelce and leaving the stadium with Travis surfaced.
Check out Sunday Night Football’s Chiefs-Jets commercial featuring “Welcome to New York” below: