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Watch Sakurazaka46’s New ‘Shoninyokkyu’ Music Video

Written by on September 27, 2023

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Sakurazaka46 shared the new music video accompanying the group’s new song “Shoninyokkyu” (“esteem needs”), featuring second-gen member Hikaru Morita in center position of the choreography.

The popular J-pop girl group’s seventh single is set to drop Oct. 18. The girls express the struggles of people living today, wondering who they have become as a result of their desire for approval. Hidejin Kato helmed the new visuals for the track.

“I hope you’ll enjoy it, because I think anyone who sees or hears it will interpret something different from this expression of the desire for approval, an emotion we all have,” says Morita.

Check out Sakurazaka46’s “Shoninyokkyu” video below:



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