TikTok & Billboard Partner to Launch TikTok Billboard Top 50 Chart
Written by djfrosty on September 14, 2023
On Thursday (Sept. 14), TikTok and Billboard announced the TikTok Billboard Top 50 chart — a new weekly chart that will track the most popular songs on the platform in the U.S. The chart is available to all TikTok users in the U.S. and on Billboard.com.
The TikTok Billboard Top 50 is the first chart to monitor the popularity of music on the video-sharing platform. The chart is based on a combination of creations, video views and user engagement by the U.S. TikTok community and will be released weekly every Thursday, starting today.
Sexyy Red is the first artist to top the chart, with “SkeeYee” starting at No. 1 on this week’s inaugural TikTok Billboard Top 50. (Three other Sexxy Red songs also land on this week’s tally.) Doja Cat’s “Paint the Town Red” — which climbs to No. 1 on this week’s Billboard Hot 100 — is the No. 2 track on the first TikTok Billboard Top 50, while Taylor Swift’s folklore track “august” lands at No. 3.
“TikTok is already the world’s most powerful platform for music discovery and promotion, and each week our passionate community of music fans drives songs onto the Billboard charts,” said Ole Obermann, global head of music business development at TikTok. “It therefore made perfect sense to partner with Billboard to create the TikTok Billboard Top 50 chart. The chart gives a clear picture of the music that is being listened to on TikTok, and consequently starting to trend on DSPs and other services.”
In addition to the contemporary top three on the new chart, Dazz Band’s “Let It Whip” — a top five Hot 100 hit from 1982 — lands in the top 10 of the first TikTok Billboard Top 50, along with country tracks from Zach Bryan and Tim McGraw and songs from R&B legend Charlie Wilson and emo band Pinegrove.
“We are thrilled to partner on the first Billboard chart on TikTok,” said Mike Van, president, Billboard. “At Billboard, we are constantly evolving our charts to reflect how fans engage with music and connect them more deeply with the artists they love. We see a clear opportunity to recognize the way music discovery on TikTok is shaping popular culture and are proud to offer this tool to the industry, while offering brands a new way to engage with music fans at scale. You’re not No. 1 until you’re No. 1 on Billboard.”
For her part, Sexyy Red wants to thank her fans on TikTok for “running my music up!”
“I am so excited that so many of my songs are charting on the TikTok Billboard Top 50 chart,” said Sexyy Red. “I always knew I would be a No. 1 type of artist, so I want to thank all my fans on TikTok for running my music up! I’m just being me on TikTok and people love it.”
Also celebrating Sexyy Red’s new chart-topper is Larry Jackson’s entertainment company gamma, which counts the rookie rapper as one of its early success stories after launching in March. Jackson tells Billboard he’s “so incredibly proud to have a track from one of our artists, Sexyy Red, debut at No. 1 on the inaugural TikTok Billboard Top 50 chart — a chart which I believe will have an industry-wide importance alongside the Hot 100 and Billboard 200 charts. And to have four tracks in the top 50 on this new chart is something to marvel at as well.
“As a company that supports, nurtures and powers independent artists and creators, we believe that this is an incredible precursor for what’s to come in this era of independent business thought leaders such as Stan and Jay of [Sexyy Red’s label] Open Shift, and fiercely independent artists such as Sexyy Red, who are tackling the new modem music business with a sense of bravery and adventurousness that doesn’t subscribe to the norm or the conventionality of how it’s been done.”
TikTok users can find the new chart by pressing the round icon on the bottom corner of the screen in the TikTok app and tapping the “Music Charts” button in the top right. The chart can also be found on Billboard.com, updated weekly each Thursday.