NFL Expands Multi-Year Partnership with Neon16 & Ntertain Studios
Written by djfrosty on August 17, 2023
The National Football League, Neon16, and Ntertain Studios announce their partnership expansion for the 2023 season. Emerging Latin artists housed under Neon16 — the production powerhouse and music label led by Tainy and Lex Borrero — will join NFL Latino players in an upcoming content series. The deal also includes new music releases that will comprise of a new volume for the next Por La Cultura mixtape.
NFL’s season-long campaign Por La Cultura will continue to spotlight Latin players, coaches and staff members to celebrate Latin excellence while telling their own stories of the community.
Neon16 Dominican star RMAND, from Netflix’s reality music competition show La Firma, is confirmed to be one of the artists for the next volume.
“Music is a leading passion point for Latinos, and we feel this partnership is an ideal platform for celebrating our Latino players and connecting more deeply with our fans,” said Javier Farfan, cultural strategist at the NFL, in a press release. “This content series brings together the commonalities of artists and athletes and their inspirational stories from humble beginnings, as they reach the top of their careers and their goal of stardom. Working with Ntertain and Neon16 allows us to authentically tell these stories with the creative vision of tastemakers at the forefront of Latino culture, music and entertainment.”
By showcasing current NFL Latino players and emerging Neon 16 music artists, the series aims to highlight the diversity and inclusivity of the NFL while celebrating the shared passion for music and football.
“We loved the concept of having our artists collaborate with Latino NFL players to create something as unique as an original song,” added Lex Borrero, co-founder and CEO of Ntertain and Neon16. “While both share Latino heritage, we know that artists and athletes also share a common drive to succeed, the talent to shine and the work ethic to thrive in their respective careers. Unifying these traits and the mutual love and respect for music has led to some incredible art that we can’t wait to share with fans this season.”
This season, the team-up will create an original song and music video that reflects Latino NFL players and the artist’s shared passion for music, football, and community.
The first song “#0B,” an energetic electronic banger by RMAND, draws inspiration from his experience working with Miami Dolphins’ wide receiver Braxton Berrios, who is of Puerto Rican descent and wears the number zero. “0B” is slated to release on the third week of the NFL regular season, leading up to the Miami Dolphins Latino Heritage Month game and home opener on September 24th.
Another player and artist collaboration will drop later in the season, joining the RRMAND and Berrios song as this season’s Por La Cultura mixtape.
Furthermore, the NFL Shop commercial for this year will also feature RMAND as well as Neon16’s Alex Ponce and Nashy-Nashai; the commercial’s score will be done by the label. Neon16 will also produce four exclusive tracks for the NFL and its 32 clubs to use as part of their soundtrack for the upcoming season.
“With more than 31 million NFL fans in the United States, there is no doubt that Latinos continue to fall in love with the sport of football every day,” said Marissa Solis, NFL SVP global brand and consumer marketing. “We want to inspire Latinos with the lyrics and melodies created by these talented NEON16 artists in the same way they get excited for a perfectly executed pass and catch for a touchdown. This partnership unifies the heroes of stage and sport through their common bond as Latinos representing ‘por la cultura.’”
Last year, the NFL and Neon16 announced their 10-track debut Por La Cultura Mixtape: Vol. 1, featuring El Alfa, Will.I.Am., Yandel, Snow Tha Product, Anthony Ramos, Trueno and more, and beats by producers Albert Hype, Jodosky and Chael.
The NFL, Ntertain, and Neon16 partnership kicked off in 2021, when Latin artists Jodosky, Kris Floyd and Álvaro Díaz were invited guests of the NFL League.
This collaboration is one of the NFL’s ambitious plan to go all in on Latin music and its growing fanbase. Last year, J Balvin became the first Latin headliner to perform for the league’s yearly free Kickoff Concert. Last November, the NFL also recruited Tijuana superstars Grupo Firme to perform at the halftime show for its annual Mexico City game, featuring the Arizona Cardinals and San Francisco 49ers.