Interscope Geffen A&M Promotes Four In Marketing Roles
Written by djfrosty on August 1, 2023
Four key marketing executives are elevated at Interscope Geffen A&M (IGA), the Universal Music Group-division headquartered at Santa Monica, CA.
Among those enjoying promotions, announced today (Aug. 1), are Ramon Alvarez-Smikle, who rises to executive vice president/head digital marketing; Laura Carter, who is named as executive vice president/head of urban marketing; Chris Mortimer, who is upped to executive vice president/head of digital marketing; and Daniel Sena, promoted to executive vice president/head of strategic marketing at the label.
Each of these executives “has built teams that create consistent opportunities for our artists to build and nurture their fan bases,” comments Steve Berman, vice chairman of Interscope Geffen A&M, in a statement. The promotions, he continues, “reflect how important their work is as we continue to build upon our platform to move culture through music.”
Alvarez-Smikle, who most recently served as SVP, head of urban digital marketing at Interscope, will continue to oversee digital marketing efforts across all of Interscope’s hip-hop and R&B artist roster.
Carter, who is promoted from SVP, head of urban marketing at Interscope Records, will continue to oversee marketing across Interscope’s roster of hip-hop and R&B artists.
Meanwhile, Mortimer will continue to oversee digital marketing campaigns for Interscope’s pop and rock roster of artists. Most recently, he served as SVP, head of digital marketing at Interscope.
And Sena, who most recently served as SVP, head of strategic marketing at Interscope, will continue to oversee brand partnerships across Interscope’s artist roster.
The umbrella label group was unified in 1999 and is a powerhouse in rock, pop, hip-hop and alternative. IGA finished 2020 as the Top Label on Billboard’s year-end charts for the first time since 2013. At the same time, Interscope reigned as the top Billboard Hot 100 Label, and IGA was named as the top Billboard 200 Label.
This marks the second round of promotions in as many weeks, after four of IGA’s top-level executives were promoted into new roles in late July.