NewJeans Hit No. 1 on Emerging Artists Chart Thanks to ‘Super Shy’
Written by djfrosty on July 18, 2023
NewJeans jump from No. 6 to No. 1 on Billboard’s Emerging Artists chart (dated July 22), as the South Korean pop group becomes the top emerging act in the U.S. for the first time, powered by its new single “Super Shy.”
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The song, released July 7 via ADOR/Geffen/Interscope Records, debuts at No. 66 on the Billboard Hot 100 with 9.2 million official U.S. streams and 2,000 downloads sold through July 13, according to Luminate. It also opens at No. 2 on World Digital Song Sales and No. 45 on the all-genre Digital Song Sales chart.
Internationally, the song debuts at No. 2 on both the Billboard Global 200 and Billboard Global Excl. U.S. charts. It’s the act’s third top 10 and highest-charting entry on each survey.
“Super Shy” is NewJeans’ third and highest charting title on the Hot 100 after “OMG” and “Ditto,” which reached Nos. 74 and 82, respectively, in February.
In the Emerging Artists chart’s six-year history, NewJeans are the 10th K-pop group to hit No. 1, following NCT, BLACKPINK, NCT 127 (all in 2018), TOMORROW X TOGETHER, NCT DREAM (both 2019), ATEEZ (2021), xikers, (G)I-DLE and P1Harmony (all this year).
NewJeans formed in 2022 and is comprised of members Danielle, Haerin, Hanni, Hyein and Minji.
Among other moves on Emerging Artists, FendiDa Rappa debuts at No. 9, thanks to her new collaboration with Cardi B, “Point Me 2.” The song starts at No. 82 on the Hot 100, as well as No. 14 on Hot Rap Songs and No. 20 on Hot R&B/Hip-Hop Songs, becoming her first-ever Billboard chart appearances.
The Emerging Artists chart ranks the most popular developing artists of the week, using the same formula as the all-encompassing Billboard Artist 100, which measures artist activity across multiple Billboard charts, including the Hot 100 and Billboard 200. (The Artist 100 lists the most popular acts, overall, each week.) However, the Emerging Artists chart excludes acts that have notched a top 25 entry on either the Hot 100 or Billboard 200, as well as artists that have achieved two or more top 10s on Billboard’s “Hot” song genre charts and/or consumption-based “Top” album genre rankings.