Drake Gets ‘Max Offer’ to Perform at Rolling Loud ‘Every Year,’ Festival’s Co-Founder Says

Rolling Loud co-founder Tariq Cherif says they’ve made the “max offer” to Drake to perform at the festival, but no dice.

In a livestream with Adin Ross and DJ Akademiks over the weekend, Cherif spoke about Rolling Loud headliners and took a minute to address why Drizzy hasn’t performed at the popular hip-hop festival.

“Yo, facts,” Cherif said at the 1:54 mark of the livestream, when the chat broached the subject of Drizzy headlining Rolling Loud. “I send an offer to Drake every year. … We send him our max offer, millions of dollars.”

Elsewhere, Cherif also said the artist formerly known as Kanye West is always welcome at Rolling Loud. “That’s my guy,” Cherif said. “I love Ye. Don’t let anybody tell you different. I love Ye, always. Whenever he wants to come, he’s welcome.”

Ye was infamously set to headline the Miami edition of the festival back in 2022, but pulled out at the last minute. He then returned in 2024 with Ty Dolla $ign, though the pair only played songs from their album Vultures 1.

The international hip-hop festival – which already has editions in California, Florida and Thailand – will debut its first festival in Mumbai, India, this weekend. Headliners include Central Cee, Wiz Khalifa, Karan Aujla and Don Toliver.

“We never imagined Rolling Loud would take us all the way to India — it’s incredible,” Rolling Loud co-founders and co-CEOs Matt Zingler and Tariq Cherif said in a joint statement. “The hip-hop scene in India has been booming, and bringing the festival to Mumbai felt like the right decision. We’re excited to create a space where Indian fans can celebrate the artists they love, while also introducing international acts to a new audience. For us, it’s always been about building community through hip-hop — and we can’t wait to experience how India shows up.”