Meet the Best New Artist Nominees at the 2025 Latin Grammys

Venezuelan singer Alleh scored his Best new artist nomination as a solo act, although these days he is better known as one half of the duo Alleh y Yorghaki, created with fellow Venezuelan producer Yorghaki. The two became a known quantity thanks to their 2024 album La ciudad, which in turn contains viral hit “capaz (merenguetón),” a catchy fusion that became a viral sensation. “capaz” is also nominated in the best urban/fusion performance category, and helped drive Alleh y Yorghaki’s recent first U.S. tour. That visibility makes Alleh one of the best-known nominees in this category.

Colombia’s Annasofía is a singer and songwriter who is also a multi-instrumentalist who can produce. Like best new artist winners Ela Taubert and Joaquina, she came to Universal via producer Julio Reyes Copello’s Art House Academy, which seems to be on a roll placing its artists in this category. Annasofía joins the ranks of a group of contemporary female singer/songwriters with distinct voices aimed at the pop market. Annasofia, however, is more urban in her distinctive look and in her distinctive sound, her songs laced with R&B and touches of melodic rap.

Flamenco virtuoso Yerai Cortés is no newbie. Born into a flamenco family — his father Miguel is also a guitarist– Cortés, 30, began his career playing in Madrid’s flamenco tablas, gaining the respect of the traditional flamenco community as well as that of more avant guard musicians. The latter include Antón Alvarez, better known as C. Tangana, the iconoclastic Madrid star. Alvarez fell in love with Cortés’ music and directed an acclaimed 2024 documentary, La guitarra flamenca de Yerai Cortés, which introduced him to a broader audience, setting the stage for Cortés as the first-ever flamenco guitarist nominated in this category.

Blending soul, jazz, and Afro-Brazilian rhythms, Jazzwoman (2024) emerged as a strong debut album, earning Juliane Gamboa a prestigious nomination. Born in the mountains of Petrópolis and now based in Rio de Janeiro, the artist channels her Afro-Brazilian heritage and journey of self-discovery into tracks that explore themes of identity, resilience and community. A graduate in Art History and an advocate for gender and racial equality in the arts, Gamboa’s multidimensional artistry goes beyond music — she’s also a curator, teacher and activist.

Camila Guevara stepped into the spotlight with Dame Flores, her 2025 debut album. The Havana-born Cuban singer-songwriter draws from her rich musical lineage — granddaughter of trova legend Pablo Milanés and Marxist revolutionary Che Guervara — to craft a sound that is both intimate and dynamic. Her voice, as tender as it is powerful, takes listeners through a journey of emotional storytelling across 12 tracks that blend trova, R&B and urbano undertones. Songs like the rap-leaning “Cómo Arde” and ballad “Lluvia” showcase her poetic prowess, while the salsa-infused “Crueldad” further demonstrates her versatility.

Life’s simple joys take center stage in Isadora’s music, as evinced in her 2025 debut album La Isla. The Miami-born artist and daughter of Puerto Rican pop icon Chayanne blends acoustic pop, tropical rhythms, and sunshine reggae to craft a sound that feels both rooted and refreshingly modern. Tracks like “Cosasbonitas” and “Celitos de Sol” reveal her knack for infusing warmth into everyday moments, demonstrating her place as a bright new star in contemporary Latin music.

Cancún-based Alex Luna is making waves with his genre-hopping blend of pop, urbano beats and a splash of EDM. His 2022 breakout track, the keyboard-laced “Te Marqué Pedo,” earned a spot on Billboard Latin’s On the Radar column and caught the attention of Christian Nodal, who jumped on the remix. Signed to Edgar Barrera’s Borderkid Records, Luna released his debut album Futuralgia this year, highlighting his skills as a versatile singer, songwriter and producer.

Paloma Morphy went from singing in her bedroom to gaining traction as a TikTok star. The 25-year-old dropped her debut album Au in May, an exploration of love, heartbreak, and self-discovery layered over danceable beats, and performed it live at Mexico City’s Lunario. With influences like Julieta Venegas and Natalia Lafourcade, her music channels vulnerability with a pop edge, occasionally accompanied by her ukulele. Beyond music, she studied law before fully committing to her artistic ambitions.

Rooted in Afro-Brazilian traditions and spiritual influences, Sued Nunes blends ancestral sounds with electronic beats to create a singular sonic experience. The singer-songwriter debuted with her 2021 album Travessia, which draws from Bahía’s rich cultural heritage, followed by last year’s Segunda-feira. Her tracks like “Povoada” and “Roupa Branca” explore themes of identity and spirituality, weaving sacred elements into modern production.

A rise through Mexico’s indie scene has led Ruzzi to stellar collaborations and a sound that blends electronic and rock with effortless style. Since releasing her 2018 debut Nave Espacial, the Chihuahua-born writer, producer, and singer has worked with luminaries like Natalia Lafourcade, Gepe and Meme del Real. Her follow-up album Mariana, released last year, features shimmering tracks alongside collaborations with Ximena Sariñana and Adanowsky. In 2025, she ventured into regional sounds with the corrido tumbado-driven single “Al Chile.”