Spotlight Conversation – The Rise of Rauw Alejandro | Billboard Live Music Summit 2025

In recent years, Rauw Alejandro has become one of the most in-demand Latin touring acts – and on his Cosa Nuestra tour this year, he took his high-concept stage production to another level. In this spotlight conversation, Rauw Alejandro and Live Nation SVP of global touring Hans Schafer will discuss the reggaeton artist’s emergence as one of the live sector’s most sought-after stars. Moderated by: Leila Cobo.