Show Your True Colors This 2025 Pride Season With These Colorful Makeup Picks from Amazon

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Pride is here and we’re celebrating the only way we know how; by shopping the most colorful makeup products on the market.

Whether you’re gearing up for a festival or heading out to the gay bars, we’ve compiled a list of stellar products available now on Amazon to get you ready for whatever Pride events June holds for you. We’ve got big names like Milk Makeup, Saie, Wet N Wild, ColourPop and E.l.f Cosmetics bringing you glitter-packed, color-heavy products like bold liquid eyeshadow, setting spray and a rainbow highlighter that you can wear proudly. Get ready to celebrate your community in style, with a flawless face to boot.

Finally, your insides can match your outsides. If you want to show off your vibrant personality and orientation this Pride, why not start with body glitter? This one from Unicorn Snot works safely on both the face and body. Our favorite colorway is the Disco hue which is jam-packed with cosmetic-grade chunky holographic reflects suspended in a non-toxic gel formula that glides on the sink, leaving a sparkling sheen in its wake.

Once applied, the glitter gel dries down quickly and doesn’t budge or flake so you can sweat it out dancing at a festival and it will stay put. From raves to bars, this glitter can even be put into your hair, offering a high-shine finish to each strand. To complete your Pride look, we recommend working this into the high points of the face, especially the cheekbones. For a more impactful look, dab some on the shoulders and collarbones.

Ultra glossy and hydrating too, Kiko Milano’s 3d Hydra Lipgloss has got it all. We’ve picked out shade 41 Rosy Glares because it’s universally flattering on a multitude of skin tones and it’s filled with glitter perfect for Pride. The formula features duochrome flecks of glitter that offer the lips an otherworldly sparkle without any grittiness. Passionfruit oil works to moisturize, leaving the lips moisturized but never sticky. Finally, the handy flocked applicator is elongated and flexible, perfect for touch-ups on the go. For the best results, we recommend lining the lips with a nude pencil for shape before following up with the gloss.

Want a “glow from within” kind of sheen to your skin? We do too. Saie’s Glowy Super Gel Illuminator achieves this look in spades, without ever having to step out into the sun. This lightweight gel formula comes in four shades and acts to prime and hydrate the skin. The product is packed with skincare ingredients like rose hip seed oil and vitamin C for brightness and plant-derived glycerin to boost your hydration that leaves your skin looking and feeling its best.

Simply used on its own, the gel offers a nice wash over light color for a healthy-looking makeup-free sheen. Pro tip, you can use this product beneath your foundation or tinted moisturizer to give your base a glowy finish. You can also mix the product into your foundation for more impactful results.

If you’re a seasoned Pride festival attendee, you’ll know how hot it can be. Which means sweating is inevitable. In order to keep your glam looking its best upon first application and hours later, you’ll want to grab Milk Makeup’s Hydro Grip Set + Refresh Setting Spray. This spray locks your glam in place, combatting against the sweat and heat for up to 12 hours. Not only does this setting spray to keep your makeup in place, but it also keeps it looking fresh thanks to its hydrating properties. It’s all about the ingredients. The product’s hyaluronic acid and niacinamide boost hydration, while the added hemp seed oil locks in moisture, keeping skin looking glowy even after hours of partying.

We implore you to wear your pride on your cheeks this Pride with help from Wet N Wild. This ultra-colorful pressed powder highlighter went viral back in 2016 for its color payoff that looks more natural than meets the eye rather than a stripe of color on the cheek. Although the colors in the pan look intimidating, once you swirl your brush into the product and swipe onto the skin, you’re left with a uniform iridescent sheen in bluish-purple hues.

If you’re looking for that highlighter rainbow look, you can take a fluffy eyeshadow brush and work it through the intended colors one by one, applying it to the cheek before blending together for a less uniform rainbow sheen. Whatever application you choose, each color is meant to mix to create a sheen that you can see from space.

Sparkling eyeshadow is a must during Pride. This E.l.f. liquid shadow is a metallic dream, and it’s just $3. The brand features eight different blinding hues that offer impactful color payoff in just one swipe. Our favorite shade is Little Dipper, a pinkish-purple shadow with fine glitter flecks that make the eyes look like bright stars. Plus the doe foot allows for precise application every time. These shadows are creamy and blendable but dry down in moments, meant to last long into the night. Each shade is buildable, allowing you to take your look from drag brunch to the club in seconds.

Nothing screams Pride more than rainbow hues. This Colourpop Fade Into Hue palette has pretty much everything you need to create the perfect eye look. You’ve got mattes, shimmers and glitters in impactful hues of the rainbow from pink to purple and everything in between. Mattes are blendable and pigmented while the shimmers offer a subtle but buildable sheen perfect to illuminate the inner corners or brow bone. Finally, the glitters are chunkier than the shimmers, offering a more impactful shine when patted on the center of the lids.