Netflix To Explore Deion Sanders’ Career in ‘PRIME TIME’ Docuseries

Netflix plans on bringing Deion Sanders’ story to life like never before. The streaming platform is working on docuseries about the sports icon.

As reported by Deadline Coach Prime is taking his talents to a new network. This week Netflix announced a new project titled PRIME TIME; a three part docuseries that will detail the career of the multi-sport athlete turned coach. While Sanders’ 1998 autobiography Power, Money and Sex: How Success Almost Ruined My Life gave the world an inside look at his life, this project aims to explore his evolution on a deeper level. According to a press release PRIME TIME “will provide an in-depth look at one of pro sports’ most electrifying and polarizing figures, exploring his evolution from a two-sport pro phenom to a culture-defining coach and media personality.” The network adds that they will also get Deion to open up “about deeply personal aspects of his life, including his relationship with his biological father, surviving an attempted suicide, and near-death health scares.”

Deion Sanders expressed his excitement about the docuseries in a formal statement. “It means so much to finally be able to tell my unfiltered story, my TRUTH. I was PRIME TIME, then I dropped the TIME and went by PRIME, and now I’m in the third quarter of my life and they call me COACH PRIME” he said. “Y’all knew a part of me each step of the way, but you never knew DEION … and I’m excited to share that with you all — the highs and lows, the truths and tragedies, and everything in between. They can’t stop or contain what God has purposed.”

PRIME TIME is currently in production and is slated to premiere in 2026. 

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