Reggie Watts Takes Over Palm Springs with Billboard, Amazon For ‘MuSick’ Event Amid Coachella Weekend

Billboard, Amazon Pharmacy and Amazon One Medical teamed up with comedian/musical improviser Reggie Watts to hit the streets of Palm Springs with the sickest show seen in the desert, “MuSick: Live from Reggie Watts’ Couch.”

Amazon Pharmacy made the opening weekend of Coachella Valley Music and Arts Festival “less painful” for festival-goers with a free live show on Saturday afternoon, April 12 with Reggie Watts — in the name of the brand’s mission to “make healthcare less painful.” When Watts woke up feeling “sick” on a festival day, he turned to Amazon One Medical and Amazon Pharmacy to get rolling again. And roll he did, without getting off the couch, through the streets of Palm Springs. He surprised festival goers by riding on a motorized, four-wheeled sofa — with an incredible sound system one might add — to invite music lovers to “MuSick” at the Ace Hotel. 

During the event, Watts, who is known for his beatboxing music, crafted “sick” beats out of sick sounds. Imagine an audience dancing to a chorus of coughs, bobbing to syncopated sneezes, and throwing their hands up to a throw-up reflex. The whole performance took place atop a larger-than-life 12ft-tall couch (complete with giant throw pillows). A way to let the audience know that with Amazon Pharmacy and Amazon One Medical you can get medical care without getting off the couch. Or even, hypothetically, without leaving the dance floor. Special guest NEIL FRANCES and Rhythm Luna opened the show before Watts’ headline performance. 

The event also treated fans to specialty cocktails and mocktails, including some health-inspired beverages like Sinus Spritz, MuSick Margarita, Cougha-colada, Thirst Aid, and Placebo Effect, as well as cold pressed juices from a wellness bar and branded misters and fans to fight off the heat. 

“The event was sick fun—in the best way,” Watts said. “It made perfect sense to be out there making ‘MuSick’ about getting prescriptions delivered. Playing live for people on the street, then climbing up on this massive couch to perform? Easily the softest stage I’ve ever been on. Hopefully when folks are curled up sick at home, they’ll think of Amazon Pharmacy and get what they need fast.”

Scroll on below to see more of the action from the “MuSick: Live from Reggie Watts’ Couch” event!

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