‘I Want to Take Raï To a Whole New Level’: Manal’s Power Era Is Here

In North Africa’s vibrant and competitive pop and hip-hop landscape, Manal has carved out a powerful lane of her own—one defined by bold storytelling, cultural pride and a steadfast commitment to centering women. The Moroccan singer, rapper and songwriter has become a defining voice of her generation, and her March 2025 Billboard Arabia cover underscored her impact as both a cultural force and a fearless trailblazer. Since the launch of Billboard Arabia in 2023, Manal has been a recurring presence—an artist whose work constantly challenges norms and celebrates female empowerment. 

Women are at the heart of Manal’s visual and musical universe. In “Slay,” her hit collaboration with fellow Moroccan star ElGrande Toto (Billboard Arabia’s July 2024 cover artist), she steps into the role of a bold, rule-breaking leader. In “Makhelaw Magalou,” she shifts the spotlight to her female relatives, celebrating sisterhood and tradition as they gather dressed in vibrant Moroccan takchitas to share the iconic dish rfissa. The video’s multigenerational energy helped cement the song as one of the defining hits of modern Maghrebi pop.

But what truly sets her apart is how early and boldly she entered spaces traditionally reserved for men. In 2014, she became one of the first female voices in Morocco’s rap and trap scene. She’s since evolved through R&B, pop and hip-hop, all while maintaining a distinct identity rooted in her Moroccan heritage and feminist perspective. Ten years later, Manal isn’t just surviving in a male-dominated industry—she’s shaping it. And she’s doing so unapologetically, on her own terms.

Arabian Heartbreak—A Personal and Powerful Turning Point

This boldness shines through in her latest album, Arabian Heartbreak, released last year. The album is raw, honest, and deeply personal—a sonic letter to women and their stories, both told and untold. “Arabian Heartbreak is the album where I tried to speak for women,” Manal tells Billboard Arabia during the interview. “We talk about things we’re often not allowed to say: about the battles we go through, the pressure, the silence.”

Each track on the album becomes a window into different female realities: the angry woman who’s been wronged in the song “Morak,” the happy woman in love in “Cabaret” and the free-spirited woman in “Mahboula.”

For Manal, the real power of the album lies in speaking up about topics considered taboo in society. She makes it clear: “These messages are more important than the music itself.” Manal says, “In our society, there are red lines women aren’t supposed to cross. And honestly, I don’t think the women I know even cross them. But somehow, it’s always easier for male artists to get support, while female artists are left fighting for the same spotlight.”

Raï With a Modern Twist in the “Mahboula”

Musically, Manal continues to push boundaries by blending global sounds with local influences. On “Morak,” she taps into the hypnotic rhythms of dakka marrakchia—a traditional percussion-driven music style from Marrakesh known for its communal chants and festive, trance-like beats—layering it with contemporary production. She infuses Afrobeat energy into “Baba,” her cross-cultural collaboration with Italian rapper Ghali. But the real jaw-dropper is “Mahboula,” a bold throwback to ’90s-style Raï, supercharged with Auto-Tune and dreamy keys. It’s a sonic playground where nostalgia meets reinvention—and Manal runs the show.

It’s more than a nostalgia trip. It’s her mission. “I want to take Raï to a whole new level,” she says with a spark in her eyes. “To me, it’s a unique genre and I think it can be exciting again. Maybe even trendsetting.”

Dodging the Trap of People-Pleasing

During the interview, Billboard Arabia surprises Manal with a clip from her very first appearance on Moroccan Hit Radio —alongside then-rising stars like Dizzy DROS and Small X. She smiles, unfazed by the fact that it’s been a full ten years since that moment. Why? Because her focus is on what’s next, not what’s past.

This also means rejecting the idea of sticking to a “safe” sound just because it’s popular. “I know people loved my rap days,” she shares. “But I can’t make music just to please others.”

Then comes the realest moment—spoken in her native Darija: “That’s a trap, especially for a lot of female artists. When they start saying, ‘Let’s make music people like.’ I’ve never thought that way. I’ve always said: let’s make music that represents me, as an artist, as a person, as a woman. Then, I’ll see how people respond.”

A Double Win: Motherhood and Music

Manal kicked off 2025 with not one, but two life-changing milestones. On Dec. 11, 2024, she was named Top Female Artist – Magharebi (North African) Dialects category at the inaugural Billboard Arabia Music Awards. But she wasn’t there to accept the honor—instead, she was in the final days of her pregnancy, preparing to welcome her first child, Aya.

Motherhood changed everything – and Manal is embracing it. She shares: “I see life differently now. A lot of my choices will shift, but my daughter will always be my top priority.”

Family has taken center stage in Manal’s life, but it’s not separate from her art. Her husband—who is also her longtime manager—has been a pillar of strength since day one. She dedicated the song “Ana” to him and says she’s dreaming of writing more music for both him and Aya. With a decade behind her and a new life in her arms, Manal isn’t slowing down—she’s just getting started.

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