Ava Max Trolls Fans With Fake Petition Protesting Her Own Music
Written by djfrosty on April 9, 2025
Ava Max is leaning into the art of reverse psychology ahead of the release of her new music, which the singer cleverly teased via a fake petition posted online Wednesday (April 9).
The premise was simple: On her social media accounts, Max shared a photo of herself with her face half-painted in theatrical makeup along with a link to a website called “DontClickPlayOnAvaMax.com.” She also posted a picture of a roadside “Don’t Click Play on Ava Max” billboard.
Once on the site, visitors were shown a “Sign the Petition” button, which, upon being clicked, rather than taking people to an actual online petition, gave the option of listening to a snippet of Max’s new song via Apple Music, Spotify or email. On the unreleased track, the vocalist sings over an angelic swell of synths, “I don’t need nobody, I’m loving myself/ Tonight, it’s all about me, it’s good for my health/ I know how to please me, I don’t need no help/ Nobody can love me like I’m loving myself.”
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The unorthodox promotional tactic comes about two months after the dance-pop star dropped her latest single, “Lost Your Faith,” which followed October’s “1 Wish.” Max last dropped an album in 2023, with sophomore effort Diamonds & Dancefloors debuting at No. 34 on the Billboard 200 — only after its release was delayed due to the musician struggling with people leaking her music, a problem she recently said she’s facing again.
“ok yes I have a lot of demos I’ve written that are not finalized records, and I’d appreciate it if you stop leaking these records,” she wrote on her Instagram Story in January. “A lot of records I write do not ever see the light of day and I understand your frustration, but this is not right. I write a lot of records I wish I could put out … I will find out who did this. Like I usually do. So plz Stop.” A
She added at the time, “I’ve never posted about this since the leak of my second album prematurely. Plz respect my art so I can keep working on making the songs I wanna put out that make sense for my project, and who I am perfect for you.”
See Max’s “Don’t Click Play” campaign below.