Rodney Jerkins / Credit: Andre St. Louis
TAMLA Records, the Nashville-based reprise of the storied label founded by Motown Records icon Berry Gordy, is announcing its official re-launch. Having set the goal “to redefine the Christian music landscape,” TAMLA operates under the Motown Gospel/Capitol Christian Music Group banner and is helmed by Walter Thomas, senior vp for Motown Gospel & TAMLA.
“Our mission is to champion, uplift and inspire new generation cutting-edge artists,” Thomas tells Billboard, “by providing a platform to connect their music with fans around the world through innovation and culture. TAMLA is the new home of positive music.”
It was initially announced in 2023 that TAMLA — Gordy’s late ‘50s precursor to Motown — would be revamped as a “mainstream imprint specializing in positive R&B and hip-hop music.” The first partner signed then to the reimagined TAMLA was Thomas “Tillie” Mann and his label Encouragement Music. However, the early 2024 reorganization of Universal Music Group delayed TAMLA’s formal relaunch.
Also working alongside Thomas at TAMLA will be Rodney “Darkchild” Jerkins. The Grammy Award-winning songwriter/producer has partnered with TAMLA to sign and develop emerging talent under his imprint, EVOLVE Music Group.
Rodney Jerkins / Credit: Andre St. Louis
“The history of TAMLA is very important,” Jerkins tells Billboard. “People need to know what TAMLA meant then but more importantly what it will mean now. To have the chance to help continue the legacy of what the great Berry Gordy started is what really prompted my decision to partner with TAMLA. We have a great opportunity to find new artists that can help continue its rich legacy.”
“I want to help bring to the world some cutting-edge Christian and gospel music,” added Jerkins. “I’ve always felt it should co-exist with mainstream. So my goal with Walter and Brad [O’Donnell, president of Capitol Christian Music Group] is to discover talent that we feel could do just that.”
In addition to the aforementioned Encouragement Music and its artist EmanuelDaProphet, TAMLA’s current roster now includes Childlike CiCi, Jordan L’Oreal and Lee Vasi. The label has also entered into a partnership with AMG Music Group (Anderson Music Group). Thomas’ label team at TAMLA includes senior director of A&R Alex Dollar, senior director of marketing Justin Tomlinson, director of A&R Justin Pearson and project manager, marketing Brianna Dowd.
“Right now, more than ever, I think we all need hope,” says Thomas. “And this music gives a lot of hope and uplift. It isn’t front tier in a lot of people’s minds because it’s religion-based. But if they can get past religion-based and get caught up in the whole messages that this music gives, people will connect more.”
“The more opportunities and platforms that these artists get on, I think people will want to hear it,” continues Thomas. “They just don’t know that it’s out. The main goal right now is to position these artists to be front and center so they can work in general market settings as well.”