adidas Partnering With ‘Minecraft’ Limited Capsule Collection As Part of Multi-Year Deal

Source: adidas / Minecraft

adidas and the popular video game franchise Minecraft are coming together for a groundbreaking collaboration that will keep fans of both brands looking F L Y in both the physical and virtual worlds.

The iconic German sportswear company announced its multi-year partnership with entertainment and gaming brand Minecraft. Minecraft is famous for its character’s block aesthetics and is one of the best-selling video games, with over 300 million copies sold.

According to adidas, the collaboration will see new apparel and footwear products, plus stretch into the digital space with in-game activations.

adidas will launch a limited capsule collection on April 1 to celebrate the forthcoming film, A Minecraft Movie, signaling the start of their multi-year partnership.

Per adidas:

adidas and Minecraft announce a multi-year collaboration to develop apparel and footwear products as well as digital experiences, making the partnership a perfect crossover between gaming, sport, and culture.

The partnership launches with a capsule collection inspired by the upcoming A Minecraft Movie, transforming the film’s core narrative into bold, wearable designs. This collection is more than just apparel and footwear – it’s an invitation to step into the world of “A Minecraft Movie” and carry its energy beyond the screen.

What To Expect From The adidas x A Minecraft Movie Capsule Collection

The collection that will feature apparel and footwear and will be available in kids, junior, and adult sizing will consist of these design elements:

GRAPHICS: Iconic characters from A Minecraft Movie are reimagined through mixed-media executions, including blocky prints and textured details.

ALL-OVER PRINTS: All-over patterns transport fans into the movie’s universe, drawing inspiration from its most memorable scenes, including the blue portal landscape that bridges the real world and the Overworld.

STORYTELLING GARMENTS: Designs inspired by the film’s most striking and memorable costumes, such as one protagonist’s bold 80s-inspired leather jacket, reimagined with elements from the adidas ’80s archive.

Source: adidas / Minecraft

The adidas Originals x Minecraft collection will be available globally on April 1 and in select stores and online at adidas.com.

For more photos of the collection, hit the gallery below.

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