ACM Awards CEO on Highlighting ‘What Differentiates Us’ for 60th Year & Why Beyoncé Has ‘Open Invitation’ to ACM Stage
Written by djfrosty on March 27, 2025
Fans of the ACM Awards will get super-served at this year’s ceremony as the show, which had clocked in at two hours since moving to the commercial free Amazon’s Prime Video, will expand by 30 minutes.
“It was a long discussion with Amazon because we pride ourselves on the fact that we’re the only major awards show that clocks in at two hours and that’s a big consumer benefit for our show,” says Academy of Country Music CEO Damon Whiteside. “However, this year there’s so many things that we want to accomplish in the show because we want to give a proper nod to our history, but we still have a lot of business to take care of in terms of the current nominees as well, so we just felt like the extra time will allow us to do some special things. I don’t think viewers are going to be unhappy that we’re giving them an extra 30 minutes of really amazing content.”
Ella Langley leads all nominees with eight nods, which Whiteside sees as a sign of how current and fresh the ACM Awards are. “To have essentially a brand-new artist lead the nominations, especially in our 60th year, it’s almost like a full-circle thing, because we really pride ourselves on often being the first organization to honor a new artist,” Whiteside says. “It speaks to the fact that we’ve always been an organization that is very new artist forward.”
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Langley is followed by Cody Johnson, Morgan Wallen and Lainey Wilson, all of whom received seven nominations, with Chris Stapleton garnering six nods.
Whiteside also lauds Johnson’s seven nominations as “he just continues to grow and so it’s exciting to see him get acknowledged and, obviously, Morgan Wallen continues to be a juggernaut,” he says. He also enthuses over Kelsea Ballerini’s first nomination for entertainer of the year. “I can’t say enough about her and her journey and the way she continued to grow as an artist.”
Like Langley, a number of artists, including Dasha, Shaboozey, Red Clay Strays and Zach Top landed their first nominations this year. “It does feel like a really fresh crop of artists are getting recognized,” Whiteside says.
Beyoncé received no nominations, despite winning two country Grammys in February, including for country album of the year, just weeks before first-round ACM voting opened. “Were we hoping she’d be nominated? Absolutely,” Whiteside says. “We love that Beyoncé is in the country genre. That’s fantastic for all the country artists out there. It’s fantastic for the fans. The more successful she is, the more we’re bringing more mainstream people into the genre which we want.”
Unlike Grammy voters, who span all musical genres, the more than 5,000 ACM voters primarily make a living in country music and are mostly based in Nashville. “I think, more likely, they’re going to be voting for artists that they’ve got relationships with and work with on a regular basis and that are in the country music business 365,” Whiteside says, but adds, “We’d love to have Beyoncé on the show. She has an open invitation to be on the ACM stage anytime she ever wants to.”
As Whiteside, executive producer/show runner Raj Kapoor, and show producer dick clark productions work on the show, they are trying to strike the right balance between old and new. “It’s tough because we may have a really great idea on honoring this artist from the past, but then it’s like, ‘Well, that may take away a slot from a current artist’,” Whiteside says. So far, Wilson, Blake Shelton and Eric Church have been announced as performers. The three new artist winners-male, female and duo or group- who are announced in advance will also perform.
“It’s a little bit of a past/present/future approach,” Whiteside adds. “It’s going to be a really iconic night and a great way to look back and look forward and celebrate where we are right now as an industry.”
Plans around the ACM Awards are still being firmed up but will include free shows on the Star Plaza on May 6 and 7, as well as a Top Golf tee-off tournament on May 6, and an official after party following the awards.
With the Amazon deal and the contract with the Cowboys for the Frisco location both expiring this year, Whiteside says things could look very different next year depending upon if the deals aren’t renewed.
“For 2026, we may do a major pivot again and define what’s the future of the academy. This year is a very special year, but next year is going to be kind of turning the page,” he says. “It’ll be a fresh new year. We don’t know yet where we’ll be. We don’t know what [outlet] we’re going to be on. Everything’s a new day in 2026, so it’s going to be the evolution of the ACM Awards, but we’re excited about that because it’s a blank slate.”
The ACM Awards are produced by Dick Clark Productions, which is owned by Penske Media Eldridge, a joint venture between Eldridge Industries and Billboard parent company Penske Media.