Oasis Ticket Sale May Have ‘Misled’ Fans, Says U.K. Consumer Watchdog
Written by djfrosty on March 26, 2025
LONDON — Following the controversial ticket sale for Oasis’ reunion dates in the U.K. and Ireland this coming summer, the CMA (Competition and Markets Authority) has said that Ticketmaster may have “misled” fans over pricing for the shows.
In August 2024, the Gallagher brothers announced their reformation for 19 stadium shows, their first since their split in 2009. The tour will begin on July 4 at Cardiff’s Principality Stadium, before heading to North America, Asia, Latin America and Australia in the ensuing months
The ticket sale process drew huge demand, but some fans complained of unclear pricing for tickets after long waits for the opportunity to purchase passes. An update to the CMA’s ongoing investigation highlights that Ticketmaster UK may have breached consumer protection law, by “Labelling certain seated tickets as ‘platinum’ and selling them for near 2.5 times the price of equivalent standard tickets, without sufficiently explaining that they did not offer additional benefits and were often located in the same area of the stadium.”
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The update adds that demand meant that cheaper tickets sold out first, but that the release of more expensive tickets for similar places in the stadiums meant that “many fans waited in a lengthy queue without understanding what they would be paying and then having to decide whether to pay a higher price than they expected.”
More than 900,000 tickets were sold for Oasis’ long-awaited reunion tour, but the pricing strategy proved controversial when standard standing tickets advertised at £135 plus fees ($174) were re-labelled “in demand” and changed on Ticketmaster to £355 plus fees ($458).
Following the furore, Oasis issued a statement saying they had no “awareness that dynamic pricing was going to be used” in the sale of tickets for the initial dates. The CMA launched an investigation in September to examine whether Ticketmaster had used “unfair commercial practices” to pressure fans into paying higher prices for tickets.
Ticketmaster denied the use of the so-called ‘dynamic pricing’ method, with the company’s U.K. director Andrew Parsons telling MPs in February, “We don’t change prices in any automated or algorithmic way.” He added that all prices are determined by artist teams and promoters SJM Concerts, MCD Promotions and DF Concerts, all of which have links to Live Nation, Ticketmaster’s owners.
The report acknowledges that since the opening of the investigation, “Ticketmaster has made changes to some aspects of its ticket sales process,” but that the CMA “does not currently consider these changes are sufficient to address its concerns.” The report does not directly comment on the alleged ‘dynamic pricing’ model, but cites other concerns around clearer sale practises.
The CMA says that, “Following a formal investigation, the CMA is now consulting with the ticketing platform on changes to ensure fans receive the right information, at the right time.”
In a statement to Billboard U.K., Ticketmaster U.K. said, “We strive to provide the best ticketing platform through a simple, transparent and consumer-friendly experience. We welcome the CMA’s input in helping make the industry even better for fans.”
Downing Street responded to the report (via the BBC) by repeating a quote given by culture, media and sport secretary Lisa Nandy following the news that the government announced plans to cap the value of resold tickets for live events like music. “The chance to see your favourite musicians or sports teams live is something that all of us enjoy… But for too long fans have had to endure the misery of touts hoovering up tickets for resale at vastly inflated prices.
“We’ve also seen cases where a lack of transparency has meant customers have been caught unawares by last minute price rises for high demand events.”