Kendrick Lamar Could Be Part Of 2028 Los Angeles Olympics
Written by djfrosty on March 24, 2025
Kendrick Lamar has captured the eyes and ears of many after many believe he handily vanquished his rival, Drake, in their highly publicized audio feud. With Los Angeles announced as the site of the 2028 Summer Olympics, a booking agent for Kendrick Lamar suggested that there might be an appearance from the pgLang honcho at the sporting event.
As seen in an Associated Press report, the 2028 Summer Olympics organizing committee chairman, Casey Wasserman, has the hope that the major sporting event will help revitalize Los Angeles and the region itself. Wasserman spoke at the International Olympic Committee’s annual meeting last Thursday and mentioned how the recent rash of wildfires across California and the impending summer games could help push innovation.
“The rebirth, the rebuild, maybe reimagining LA 2.0 — and the Olympics as a catalyst for all those things — we think is really part of our ethos,” Wasserm. an said to The Associated Press ahead of the IOC gathering.
What also turned heads in the AP’s report was Wasserman suggesting that Kendrick Lamar, a native son of Compton and a potent unifier of the Los Angeles creative scene, could also be involved in the 2028 Summer Olympics. While it wasn’t officially confirmed that Lamar would be involved, Wasserman’s insider status with the rapper is as strong a cosign as any.
“Fortunately in my day job I represent Kendrick Lamar,’ said Wasserman, who heads the Wasserman Media Group and is the booking agent for Lamar. “He is truly an LA icon so I think it would be a pretty fair bet that Kendrick will be involved in the Olympics in Los Angeles in some way.”
The 2028 Summer Olympics will begin on July 14, 2028.
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Photo: Focus On Sport / Getty