Carnival Cruise Line Transforms SXSW Into Celebration Key at Billboard’s The STAGE

At SXSW 2025, Billboard took over Moody Amphitheater from March 13 to 15 for The Stage, a three-night concert series spanning multiple genres. The final night, however, stood out as Billboard teamed up with Carnival Cruise Line to bring the vibrant world of Celebration Key — the brand’s exclusive Grand Bahama destination launching in 2025 — to life.

Carnival transformed the venue into a tropical paradise, featuring bold, beach-themed installations and interactive experiences. Guests arrived at the Stage in Carnival branded pedicabs before being greeted by The Paradise Zone upon entry. The Paradise Zone invited guests to lounge on beach chairs, stretch out on colorful blankets, and enjoy moments like the custom Carnival Celebration Key cornhole game. A beach-inspired wooden sign guided attendees through each interactive station, amplifying the celebration vibe.

A Celebration Key-branded bar served up custom drinks, and attendees could snag exclusive giveaways like bucket hats or glow sticks by sharing their personal definition of paradise. For many, the highlight of the evening was the surprise upgrade from General Admission to The Paradise PIT—Carnival’s VIP section—granting lucky fans a front-row concert experience.

To add another sweet touch, the Carnival Cotton Candy Station, inspired by Carnival’s Cherry On Top candy store, offered free cotton candy to all in attendance.

The night kicked off with DJ Jordan Miller spinning tropical beats from the Celebration Key DJ booth, followed by rising producer Nala, who kept the energy alive with her remixes.

 As 9:30 pm approached, fans flooded the Paradise PIT, waving Carnival-branded light sticks in anticipation of the headliner. John Summit delivered an unforgettable set, packed with chart-topping hits like “Where You Are” and “Shiver.”

For those who couldn’t make it to Austin, stay tuned to Billboard for more recaps from The Stage at SXSW, presented by Carnival. 

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