Jae Tips on Music, Sneakers & the Art of Influence — Plus His ‘I Love You But I’m Busy’ Playlist

Jae Tips never saw himself as making a “transition” from rapper to sneaker designer. For him, music and fashion have always been intertwined — parallel worlds where influence is currency. “I feel like if you’re big in music, you’ll be big in fashion just because of how influential the voices are,” he explains. “Musicians, from the beginning of time, have always had a way of dictating trends.”

The Bronx native started pouring more energy into fashion when he realized his brand was gaining traction — perhaps even more than his music at the time. “What if I stop putting all my finances into just music for a moment?” he recalls thinking. “Let me see what happens if, for six months, I invest in clothes, fashion, and style — see where it takes me.” That decision led him to this moment: sitting with Billboard, reflecting on the journey that brought him to a major sneaker collaboration with Saucony.

Still, music remains part of his DNA. “I think you never really retire from music — it’s always a part of you,” he says. Every move he makes, from sneaker drops to brand-building, is part of a broader plan. “It’s all just a big rollout for new music eventually. So, I think it’s always a possibility that you’ll see some new Jae Tips pop up on your timeline, on your little streaming services.”

For his upcoming Saucony Jazz sneaker, Jae Tips introduces the theme: “I Love You But I’m Busy.” The phrase, he says, speaks to the delicate balance between ambition and personal relationships. “To me, it represents the entrepreneurial and creative lifestyle — constantly trying to figure out a work-life balance,” he explains. “Sometimes, intentions don’t always align with actions. You want to acknowledge the shoe’s place as another notch in your resume and design history, but it also marks a real turning point— one that involves making difficult decisions about the people you love and the things you love.”

The inspiration behind the sneaker taps into this idea of emotional distance in the pursuit of success. “The soundtrack for this shoe, to me, is ‘Welcome to Heartbreak’ by Kanye West,” he says. “It reflects how you can become out of touch with reality while everyone else remains in the same place you left them.”

Jae Tips’ approach to sneaker design is deeply rooted in his past work in headwear. “The design process began a few years ago when I made a hat inspired by a Mickey Mouse, Disney and Ralph Lauren collaboration with the NFL,” he recalls. “I remade a Yankee hat using those same colorways. Many people who have followed my journey know I’ve done so much in the headwear space, but you can’t always tell the full story with hats because of licensing restrictions. With shoes, there are so many different panels, hidden features, and details — it’s been like a wonderland for expanding on stories I initially started with hats.”

This new sneaker embraces those past influences, featuring thoughtful color placement, rich materials, and subtle details that elevate the design. “We have an orange hit in the toe box, but in the mid, there’s an orange that almost looks like a faded yellow. It’s one of those things you appreciate more the closer you get to the shoe — you can really see the contrast,” he notes.

The sneaker also includes hidden gems, such as a “Savior S” logo on the tongue for Savior Sport, the phrase “Made by Jae Tips” — a staple in all his collaborations — and an insole that reads “Coming Soon.” Retail pairs will come with a flower keychain, and the box includes an extra set of white laces. Jae wanted to create a trendy runner shoe that people would wear in a sporty way. “I thought, ‘If you make it a sports shoe, maybe people will pair it with track suits, sweatpants, and really get busy with it.’”

For Jae Tips, the connection between music and sneaker culture has always been undeniable. “Rappers always want to be designers, and designers often want to be in the limelight like rappers,” he says. “For as long as I can remember, a rapper wearing a certain designer’s piece or outfit could make or break a brand. Now, as trends shift, we’re seeing more musicians launch their own clothing brands because they realize the power they have to change an entire trajectory.” He points to examples like Dapper Dan’s influence on Gucci, Rihanna’s success with Fenty, Kanye West’s Yeezy empire, and Travis Scott’s massive impact on sneaker culture. “His brand is so big that when you say his name, you might not even know if you’re talking about a shoe or a song. That’s pretty dope.”

While Jae Tips’ designs carry echoes of his musical background, he sees his creative identity as something people are still discovering. “I would say yes, and I’d say no,” he reflects when asked if his music shaped how people view his aesthetic. “I apply a lot of the principles I learned navigating the underground music scene to my work ethic — the way I put things together, prepare emails and documents, and communicate all stem from that experience. And the way I promote myself is similar to how an artist drops a single.”

To celebrate the release of the Saucony Jazz “I Love You But I’m Busy,” dropping on March 28th for $165, Jae Tips has curated an exclusive playlist for Billboard — tracks that embody the spirit of his latest creation. Mark your calendars for the drop, and in the meantime, press play on the soundtrack to his latest masterpiece.

Jae Tips’ “I Love You, But I’m Busy” Playlist

1. Kanye West, “Welcome to Heartbreak”

2. Nipsey Hussle, “Forever on Some Fly S–t”

3. Jae Tips, “ Remember Who Fronted”

4. Leon Thomas, “YES IT IS”

5. Nipsey Hussle, “ That’s How I Knew”

6. Bonus: Frank Ocean, “Lens”

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