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Sephora Sale: Shop Selena Gomez’s Rare Beauty & Rihanna’s Fenty Beauty for Up to 50% Off

Written by on March 19, 2025

Stock up on fan-favorite beauty products without breaking the bank.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Sephora is having a pretty major sale right now, and fan-favorite makeup products from brands such as Selena Gomez’s Rare Beauty, Rihanna’s Fenty Beauty and Gwen Stefani’s GXVE are seeing markdowns up to 50% off.

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There are plenty of items that are super discounted, and Sephora will feature daily deals on new products as well. Right now, Rare Beauty has several popular beauty items receiving major price slashes, including its line of Soft Pinch blushes and highlighters. Fenty Beauty is another big brand in the sale, and shoppers can find star products such as the Icon Velvet Liquid Lipstick and the Soft Matte Longwear Powder Foundation for 50% off.

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Luckily for everyone, the sale even includes some of the most popular colorways from all of these brands. It’s particularly wild to see Fenty marking down every single color for many of their products.

Make sure you add your favorites to your cart, as many of these products are sure to sell out quickly. To make sure your shopping a little easier, we’ve rounded up some of the best options below.

Rare Beauty by Selena Gomez

Positive Light Liquid Luminizer Highlight

$18.90

$27

30% off

The copper tone of this highlighter would make it a perfect blush-to-highlighter combo. The copper hue is ideal for summer, and the sheer coverage makes it easily buildable.

fenty beauty by rihanna

Fenty Icon Velvet Liquid Lipstick

$14.50

$29

50% off

This velvet lipstick comes in 11 shades ranging from subtle mauves to deep reds. The velvet finish has a really comfortable, movable color payoff that is long-wearing and stunning.

ONE/SIZE by Patrick Starrr

‘Wicked’ Spotlight Highlighter

$17

$34

50% off

This highlighter contains spherical silica, which keeps it from sinking into and accentuating your pores. Instead, it leaves a swath of beautiful glow behind on your cheek or brow bones and even your lids.

GXVE BY GWEN STEFANI

Pout to Get Real Clean Overlining Lip Liner

$11

$22

50% off

The secret to the most perfect red lip is definitely finding the perfect red lip liner. This one fits that bill and more. It’s a deep red with blue undertones that would work perfectly under any red hue. The applicator also comes with a handy brush at the end so you can truly sculpt your pout to perfection.

fenty beauty by rihanna

Demi’Glow Light-Diffusing Highlighter

$20

$40

50% off

All five of these stunning shades are a full 50% off, so it’s definitely the time to strike if you’ve been thinking about getting this highlighter. Even though it’s in a powder form, it’s incredibly long-wearing and has a silk-like feel that leaves your skin looking perfect.

Rare beauty by selena gomez

Mini Find Comfort Lotion & Fragrance Set

$21

$30

30% off

Here’s the chance to rack up on the perfect travel-size lotion and perfume. The lotion contains nourishing ingredients such as niacinamide and ashwagandha, both of which may help leave the skin feeling nourished. The perfume has notes of lemon zest, jasmine and warm cashmere — all of which come together to create a stunning, yet understated scent.

GXVE BY GWEN STEFANI

Most Def Clean Instant Definition Sculpting Eyebrow Pencil

$12

$24

50% off

Available in five shades that would span a variety of hair colors, this longwear eyebrow pencil makes sculpting and shaping easy. It also comes with a spoolie at the end, which is necessary for making the added color look natural.

Rare Beauty by Selena Gomez

Mini Blush and Luminize Trio

$24.50

$35

30% off

The Soft Pinch liquid blushes and highlighters are certainly some of the brightest stars from the Rare Beauty line, and this mini trio will give you a chance to try them before investing in the full sizes. The best part is that a little amount of product goes such a long way that these will last for a while.

Fenty Beauty by rihanna

Pro Filt’r Soft Matte Longwear Powder Foundation

$20

$40

50% off

Calling all powder foundation fans! This Fenty soft matte version is gorgeous on the skin, offers buildable coverage and it’s available in 26 shades so you can find your perfect match.

rare beauty by selena gomez

Kind Words Lip Liner

$11

$16

31% off

The muted peach colorway of this matte lip liner is marked down, and it’s the perfect nearly nude hue. The liner itself is creamy, long-lasting and hydrating even with the matte finish.

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