How Doechii’s Singular Vision Powered Her Stunning Rise (And A Grammy Win)

Less than an hour into February’s Grammy Awards telecast, one of the evening’s undeniable peak moments occurred. Doechii — the charismatic, lyrically dexterous Florida rapper who was up for three awards that night — won best rap album, making her just the second solo female rapper (and third overall) to win the honor. “Don’t allow anybody to project any stereotypes on you, to tell you that you can’t be here, that you’re too dark, or that you’re not smart enough, or that you’re too dramatic, or you’re too loud,” she declared in a tearful acceptance speech that instantly went viral.

For Billboard’s Woman of the Year, it was the culmination of a stunning rise, propelled by her acclaimed mixtape Alligator Bites Never Heal. But it was also just a beginning: The 26-year-old Tampa MC hasn’t even dropped her debut album yet. 

Doechii uploaded her first song to SoundCloud when she was just 16 and, in the following years, put out a pair of mixtapes, the latter of which included her first viral hit, 2020’s “Yucky Blucky Fruitcake.” In 2021, she guested on Isaiah Rashad’s “What U Sed,” and in 2022, she became the rapper’s labelmate after signing a joint deal with Capitol Records and Top Dawg Entertainment.

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Her Kodak Black-featuring single, “What It Is (Block Boy)” — released in early 2023, around when she was named Billboard’s Women in Music Rising Star — became her highest-peaking entry on the Billboard Hot 100 at that date, but a fraught period followed; subsequent singles didn’t catch on, and Doechii was, as she later wrote on social media, “battling differences with [her] label and a creative numbness that broke [her].” To ease that tension, she turned to dance music. In March 2024, Doechii joined forces with Miami MC JT and DJ Miss Milan — the latter is now a fixture in her artist universe — to release “Alter Ego,” a vivacious house-rap track that served as a palate cleanser for the fans who hadn’t enjoyed her pop-rap swings from 2023, while also setting the stage for her “Swamp Sessions,” weekly drops of new music that led up to Alligator Bites Never Heal’s late-August release.

The mixtape featured many “Swamp Sessions” tracks, though it wasn’t an instant smash, debuting at No. 117 on the Billboard 200. But for Doechii, that was just a jumping-off point to let her singular vision and meticulous world-building — magnetic live and televised performances anchored by smartly assembled medleys and athletic, Bob Fosse-referencing choreography; proudly Black glam; idiosyncratic music videos nodding equally to ballroom culture, Westerns and telenovelas — blossom.

In the process, Doechii spun gold from one of the most painful periods of her life, and by late 2024, she was inescapable. In September, she featured on Katy Perry’s dance-pop single “I’m His, He’s Mine,” and the following month, she delivered a scene-stealing verse on Tyler, The Creator’s Chromakopia standout “Balloon.” In December, she mounted a pair of eye-catching performances that kicked her rise into high gear: first, a medley of “Boiled Peanuts” and “Denial Is a River” on The Late Show With Stephen Colbert that featured her own choreography; and, just two days later, her thrilling NPR Tiny Desk set, which quickly dominated social media thanks to her fastidious storytelling and cohesive arrangements.

As her star has risen, Doechii’s commitment to exalting all parts of her dark-skinned, Black queer self has remained paramount. It’s why her first unaccompanied Hot 100 entry was “Denial Is a River,” in which she confides to her therapist that her boyfriend had been cheating on her with another man — just one example of how refreshingly honest (and unafraid to get messy on wax) an artist she is. The week following the Grammys, Alligator Bites Never Heal soared to No. 14 on the Billboard 200, and in late February, “Denial Is a River” peaked at No. 21 on the Hot 100, while the track “Nissan Altima,” which had been nominated for the best rap performance Grammy, hit No. 73.

“To be so fresh in her career, Doechii has incredible vision and focus,” Top Dawg Entertainment president Terrence “Punch” Henderson Jr. says. “She’s a true student of hip-hop and it shows based on how she’s being embraced in the culture. The future is wide open for her.”

Now, even as Alligator Bites Never Heal continues to find new fans, Doechii is already scoring hits outside of it. Her collaboration with Blackpink superstar Jennie, “ExtraL,” debuted on the Hot 100 in March, and her latest release, “Anxiety,” is also having a major impact. Originally a 2019 direct-to-YouTube track, “Anxiety” was sampled by New York drill rapper Sleepy Hallow last year, and after a February Fresh Prince of Bel-Air-inspired TikTok trend, audiences begged for a new solo version by the Swamp Princess, who quickly obliged in early March. (The track debuted at No. 13 on the Hot 100 — her highest-peaking hit on the chart yet — and Doechii recently added it to Alligator Bites Never Heal.)

She did so as she descended on Paris Fashion Week, where her spectacularly theatrical looks made her the event’s undisputed victor — just ask Anna Wintour or Thom Browne — and affirmed she’s more central to the pop culture conversation than ever. Case in point: An offhand quip she made on Hot Ones about straight men being one of her dating red flags set social media ablaze for a week straight.

Around the same time, Doechii made a surprise live appearance that proved why she’ll always rise above that noise: At a Miami festival, Lauryn Hill invited her onstage to duet on “Doo Wop (That Thing),” then yielded the stage for Doechii to perform her own “Catfish.” Rapping and singing alongside her “hero,” the raw talent that makes Doechii an especially bright light in an ever-precarious industry was on full display — a reminder that, as she said at the Grammys, she’s a true “testimony” to the merits of following a vision and trusting that the world will eventually catch up to you.

This story appears in the March 22, 2025, issue of Billboard.

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