First Room
From the outset, users will be able to “get inside Shakira’s mind,” Salazar says. In this room, there will be videos and photographs showing Shakira creating and writing her songs.
The Shakira Museum in Mexico: Everything You Need to Know
Written by djfrosty on March 18, 2025
Shakira will have her own museum in Mexico and sooner than you think. The pop-up “Shakira Estoy Aquí Experience Mexico City” will open its doors this Friday (March 21) in the Mexican capital.
Located in Roma Norte, on Frontera 88 Street, Shakira’s museum — which celebrates her career through different experiences — will remain open for 10 days (until March 30) with free admission. It coincides with the Mexican leg of the Colombian superstar’s Las Mujeres Ya No Lloran tour, which kicked off on March 12 in Monterrey, Nuevo León and arrives Wednesday (March 19) at the GNP Seguros Stadium for a historic series of seven concerts at the capital’s venue (formerly known as Foro Sol). It is Shakira’s first visit to the country in almost seven years.
Exclusively for Billboard Español, Juan Martín Salazar, CEO and creative director of 9F, the company in charge of setting up this experience, tells us in detail what fans will be able to find in each room of the exhibition, from costumes to photographs and instruments, and more.
“There’s something very particular about Shakira,” says Salazar, who was featured this month in our “Stars Behind the Stars” franchise for planning creative campaigns for artists that also include Bad Bunny, Karol G and Beyoncé. “There is a difference or in comparison with other artists. It’s that she is very fond of knowing how to play the instruments, so we wanted to elevate that part.”
Shakira’s Las Mujeres Ya No Lloran world tour — in support of her album of the same name — kicked off on Feb. 11 in Brazil and has passed through Peru, Colombia, Chile and Argentina. Following her engagements in Mexico, the artist will begin the North American leg of the stadium tour on May 13 in Charlotte, North Carolina, and will make stops in Montreal, Toronto, Miami, Los Angeles, Las Vegas and other cities, concluding on June 30 in San Francisco. (To see all dates in the U.S. and Canada, click here.)
Below, Salazar describes the new “Shakira Estoy Aquí Experience Mexico City” museum room-by-room:
-
-
Instrument Room
Fans will be able to see several instruments with which Shakira creates her music in the new exhibit. “Shakira has something very particular,” says Salazar. “Compared to other artists, she plays these instruments a lot, and it’s like she knows how to play the instruments, so we wanted to elevate that part.”
-
Dressing Room
One of the museum’s rooms features a variety of costumes that Shakira has worn in music videos, awards, and concerts throughout her career.
-
Photography Room
The new room features a special exhibition of unpublished photographs taken by photographer Jaume de Laiguana, a good friend of Shakira’s who has also directed several of her music videos.
-
Shakira, the Mexican Way
There will also be a summary of what Shakira’s career has been like in Mexico. “For this, we bring together the fan clubs, we talk to them, and they are lending us things that they have kept throughout the time of Shakira’s visits to Mexico,” says Salazar. “For this particular space we wanted to work with a Mexican artisan, creating an arch of flowers, where we are making this synergy of the arch of flowers and the crafts and the fans in Mexico.”
-
Official Merch
During their visit to the museum, fans will be able to purchase official Shakira merchandise after enjoying the exhibition.