Bad Bunny Turns Up the Heat in Calvin Klein Campaign: See the Photos

Bad Bunny is proving once again why he’s one of the hottest stars in the world, both on and off the stage. The global Puerto Rican sensation has teamed up with Calvin Klein for a sizzling new campaign published by both parties on Instagram, Monday (March 17), that’s already turning heads.

Calvin Klein described the campaign as “Iconic from every angle” in the caption accompanying photos of the “Baile Inolvidable” hitmaker modeling the brand’s new Icon Cotton Stretch Boxer Briefs, which feature an “innovated smooth, stitch-free waistband,” they write in the description. The images were photographed by Mario Sorrenti.

In one shot, Benito strips down to black briefs, giving fans a closer look at his tattoos, including a horse on his chest, the year “1994” marking his birth, the sad heart from his Un Verano Sin Ti album cover, and a bunny racing away on his arm. Another image captures him in white underwear against a three-way mirror, showcasing his toned physique and rock-hard abs from multiple angles.

Billboard Español reached out to Bad Bunny’s team for comment.

Bad Bunny’s latest collaboration with Calvin Klein is just the tip of the iceberg when it comes to the star’s busy schedule. The “Tití Me Preguntó” singer is gearing up for a highly anticipated residency in Puerto Rico, set to take place later this summer at Coliseo de Puerto Rico José Miguel Agrelot (a.k.a. El Choli) from July 11 to Sept. 14.

The residency will be in support of his latest No. 1 Billboard 200-charting album, Debí Tirar Más Fotos (translating to “I Should Have Taken More Pictures”) — and judging by his Calvin Klein campaign, it seems he has taken that sentiment to heart, capturing moments that showcase his undeniable star power from every angle.

Check out Bad Bunny’s Calvin Klein shoot here.